2013-2018 agricultural chain industry market analysis and investment strategic planning study report number (No.): 124 728 Chinese research in the Research Institute [keywords]: the agricultural chain forecasting / research / analysis】 【Publication Date: 2013 May delivery way: the electronic version or EMS [Price]: [paper version]: 6500 yuan [electronic version]: 6800 yuan [bound]: 7000 yuan [Order by phone: 010-56188198 [green Channel: 15313583580 [QQ Consulting: 1,797,100,025,775,829,479 [Contact: Gao Hong [Links]: http://www.hyzsyjy.com/report/124728.html (click to enter the body of the website) [report catalog] 1: the scope and methodology of the agricultural chain development of the industry overview 17 1.1 Introduction 17 1.1.1 The report studies the scoping Introduction 17 1.2 the agricultural chain business growth mode analysis 18 1.2.1 Production 17 1.1.2 The report studies do factory direct sales 18 1.2.2 professional marketing company to do agricultural hypermarkets chain 19 1.2.3 complex chain model 19 1.2.4 Mode agricultural chain industry chain analysis 20 1.3 20 1.3.1 agricultural chain industry chain structure 20 1.3.2 the agricultural chain industry upstream industry analysis 21 (1) the status and trend of fertilizer industry 21 (2) status and trend of pesticide industry 23 (3) seed industry status quo and trend analysis of the status of 24 (4) feed industry and 26 (5) Status and trends of the agricultural machinery industry trend analysis 27 1.3.3 the agricultural chain industry downstream industry analysis 28 (1) 28 (2) agricultural development and trend analysis forestry development and trend analysis 30 (3) Animal Husbandry Development Status and trend analysis, 30 (4) fisheries development and trend analysis 31 Chapter 2: China the agricultural chain industry market agricultural industry chain management system of environmental analysis 32 2.1 32 2.1.2 Industry Analysis 32 2.1.1 authorities and regulatory regime The main laws and regulations 32 2.1.3 Industry Policy 38 2.2 the agricultural chain industry economic environment analysis 41 2.2.1 China's GDP growth analysis 41 2.2.2 China's total retail sales of social consumer goods 43 2.2.3 China's rural residents income and expenditure growth of 44 2.3 the agricultural chain industry social environment analysis 45 2.3.1 China land transfer in the agricultural distribution industry 45 2.3.2 46 2.4 agricultural chain industry capital environmental analysis 46 2.4.1 Government subsidies of agricultural field 46 2.4.2 financial institutions, agricultural credit support 47 2.4.3 China VC / PE investment in the agricultural sector 48 Chapter 3: Status and Development Trend of China's agricultural distribution industry 50 3.1 Chinese agricultural distribution industry development 50 3.1.1 the stage of development of the industry analysis 50 3.1.2 industries and enterprises scale Analysis 50 3.1.3 industry market scale analysis 51 3.1.4 profitability of the industry analysis 51 3.1.5 industries market capacity analysis 51 3.2 China's agricultural distribution industry competition pattern analysis 52 3.2.1 industry enterprise development Overview 52 3.2.2 Industry characteristics of market competition analysis 53 3.2.3 enterprise and market share 54 3.2.4 Enterprise regional distribution pattern analysis 55 3.3 Chinese agricultural distribution industry development trend analysis 56 3.3.1 industry concentration gradually increase 56 3.3.2 industry distribution channels flattened 56 3.3.3 chain management will become the dominant business model 56 3.3.4 Sales Network will become the company's core competitive advantage 57 3.3.5 Sales and agricultural services integration 57 3.3.6 "one network multi-purpose, two-way flow" 57 Chapter 4: agricultural chain industry overall development of the agricultural chain development of the industry 59 4.1 Overview 59 4.1.1 the course of development of the industry 59 4.1.2 The development of the industry characteristics analysis 59 4.1.3 industry development impact factors of 60 (1) a favorable factor for the development of the industry analysis 60 (2) unfavorable factors of the development of the industry market operational status of Chinese agricultural industry chain analysis 60 4.2 61 4.2 Analysis 61 4.2.1 industries and enterprises scale analysis. 2 industry market size analysis 61 4.2.3 industry profitability analysis 62 4.3 Chinese agricultural chain industry market competition analysis 63 4.3.1 industry market competition Analysis 63 (1) industry market concentration analysis of regional concentration of 63 (2) industry Analysis 63 4.3.2 Porter's five forces model of the competitive structure of the industry analysis 63 4.3.3 Industry Investment M & A and restructuring analysis of the status of 64 (1) M & A and restructuring of industry investment 64 (2) the industry investment M & A and restructuring trends 66 Chapter 5: China's agricultural chain industry segments articles 67 5.1 the fertilizer chain management market potential analysis 67 5.1.1 fertilizer market supply and demand analysis 67 (1) fertilizer supply situation analysis 67 (3) 67 (2) analysis of fertilizer demand fertilizer prices Trend Analysis 68 (4) Fertilizer Import and Export Analysis 69 (5) 70 (6) fertilizer supply and demand trends in fertilizer supply and demand gap analysis stage of development of the fertilizer distribution system analysis 71 5.1.2 fertilizer Chain Business Market Analysis 72 (1) 72 (2) the fertilizer chain operating mode 72 (3) fertilizer chain management market competition 75 (4) fertilizer chain management problems in 76 (5) the fertilizer chain management development strategy 76 (6) the fertilizer chain management market potential analysis 77 5.2 of pesticides chain The operating market potential analysis 77 5.2.1 pesticide market supply and demand analysis of pesticide supply of 77 (1) 77 (2) Analysis of pesticide demand analysis 79 (3) pesticide import and export of pesticide gap between supply and demand analysis 80 (4) 80 (5) pesticide supply and demand trend analysis of the pesticide chain 80 5.2.2 Market Analysis 81 (1) the pesticide chain development process of analysis 81 (2) pesticide chain operation mode 81 (3) pesticide chain market competition 82 (4) pesticide chain analysis of the problems the 82 pesticide chain development strategy analysis (5) 83 (6) pesticide chain market potential analysis 83 5.3 seeds chain management market potential analysis 83 5.3.1 seed market supply and demand analysis 83 (1) corn seed supply and demand analysis 83 (2) the supply and demand of rice seed 85 (3) of cotton seed supply and demand situation vegetable seed supply and demand analysis 87 (4) of wheat seed supply and demand situation analysis 88 (5) 89 (6) the flower seed supply and demand chain analysis 90 5.3.2 seed Business Market Analysis 91 (1) seed development of chain operation Historical Analysis 91 (2) seed chain operating mode 91 (3) seeds chain management market competition 92 (4) seeds chain management problems in 92 (5) seed chain operations Strategy Analysis 93 (6) seeds chain management market potential analysis 95 5.4 feed chain management market potential 96 5.4.1 feed market supply and demand analysis of the feed supply situation analysis 96 (1) 96 (2) feed demand analysis 98 (3) feed supply and demand gap analysis 100 (4) feed supply and demand trends analysis 101 5.4.2 the feed chain management market analysis 103 (1) in the course of development of the feed chain management analysis 103 (2) feed chain operating mode 103 (3) feed chain management market competition 104 (4) 104 (5) of the feed chain management problems in the feed chain management development strategy analysis 104 (6) the feed chain management market potential agricultural chain management market potential analysis 105 5.5 106 5.5.1 agricultural market supply and demand analysis 106 ( 1) agricultural supply analysis 106 (2) analysis of demand for agricultural machinery 109 (3) the agricultural gap between supply and demand of agricultural imports and exports 110 (4) analysis 111 (5) of agricultural supply and demand trends analysis 112 5.5.2 Agricultural Machinery Chain Business Market Analysis 113 (1 ) agricultural chain management development course 113 (2) the agricultural chain operating model 114 (3) the problems of the agricultural chain management of agricultural chain management market competition 115 (4) 117 (5), agricultural chain operations and Countermeasure of 117 (6 ) agricultural chain management market potential analysis 119 Chapter 6: the Chinese agricultural chain industry segments mode chapter 6.1 120 business entities agricultural chain pattern analysis 120 6.1.1 Postal agricultural chain 120 (1) postal agricultural chain development Overview 120 (2) Postal agricultural chain developmental disabilities Analysis 121 (3) Postal agricultural chain development strategy analysis 122 (4) of the Postal agricultural chain development trend analysis 122 6.1.2 producers of agricultural chain 122 (1) of agricultural production enterprises owned chain development profile 123 (2) the agricultural chain manufacturers Barriers to Development 123 (3) producers of agricultural chain development trend analysis of the agricultural chain development overview of the distribution companies of the agricultural chain 124 of 124 6.1.3 distribution companies (1) 124 ( 2) distribution enterprises, agricultural chain Barriers to Development 124 (3) distribution companies agricultural chain development trend analysis 125 6.1.4 Supply and Marketing Cooperative System the agricultural chain 125 (1) 125 (2) Overview of the supply and marketing cooperative system of agricultural chain development supply and marketing cooperatives system agricultural chain obstacles to development analysis of supply and marketing cooperatives agricultural chain development trend analysis, 126 (3) 126 6.2 three Format chain model for agricultural comparative analysis of regular chain concept 127 6.2.1 Direct chain 127 (1) 127 (2 ) Direct chain Advantages and Disadvantages of 127 (3) the development of Chinese agricultural direct chain mode analysis 128 6.2.2 franchising 128 (1) franchising concept 128 (2) franchising Advantages and Disadvantages of 128 (3) development of agricultural franchising mode analysis 129 6.2.3 free chain free chain concept 129 (2) 129 (1) free chain Advantages and Disadvantages of 129 (3) free agricultural chain model 130 6.2.4 Three farmers owned chain model Comparative Analysis 130 6.3 format selection and management of agricultural chain control 131 6.3.1 format adaptability and select the principle 131 (1) 131 agricultural chain business (2) Format 132 6.3.2 Select the basic principles of different formats enterprises under the management control of 132 (1) the agricultural chain enterprise management control 133 (3) of the agricultural chain management control objectives 133 (2) agricultural chain management control technology the agricultural chain channel management 134 6.3.3 (5) the principle of competition principle 135 (1) the principle of effectiveness 136 (2) value-added principle 136 (3) the principle of collaborative dynamic principle 137 (4) 137 137 (6) principle of maximum efficiency 137 (7) focus on the development, and rolling development Principle 138 6.4 the agricultural chain business model case studies 138 6.4.1 Fairview Thousand Villages mode 139 (1) A Brief Introduction to 139 (2) profit model Advantages and Disadvantages of 139 (3) 140 (4) development prospects Analysis 141 6.4 The .2 Sunong chain model analysis 141 (1) A Brief Introduction to 141 (2) profit model analysis of the prospects for the development of the advantages and disadvantages of 141 of 141 (3) (4) 142 (1) A Brief Introduction to analysis 142 6.4.3 Cheng mode analysis of the League of Nations The profit model analysis 142 (2) 142 (3) SWOT analysis of prospects for the development of 142 (4) 143 (2) four innovative analysis 143 6.4.4 fertile Rudder mode 143 (1) A Brief Introduction to 144 ( 3) the three major advantages analysis 144 (4) Wal-Strong marketing model analysis 145 6.4.5 Service 146, 146 (1) Direct management mode 146 (2) and Sheng "three rural" and Sheng mode analysis (3 farmers' needs) lateral series 147 Chapter 7: key areas of agricultural chain industry analysis 149 7.1 Shandong Province agricultural industry chain analysis of the the Shandong agricultural chain industry development policy and planning 149 7.1.1 149 7.1.2 Shandong agricultural chain industry the scale of development 149 7.1.3 Shandong agricultural chain development 150 7.1.4 Shandong agricultural industry chain development opportunities 150 7.2 Jiangsu Province agricultural industry chain analysis 151 7.2.1 the Jiangsu agricultural chain industry development policies and planning 151 7.2.2 Jiangsu agricultural chain development of the industry scale analysis 152 7.2.3 Jiangsu agricultural chain development 152 7.2.4 the Jiangsu agricultural chain industry development opportunities 153 7.3 Guangdong Province agricultural industry chain analysis 154 7.3.1 Guangdong agricultural chain industry development policy and planning 154 155 7.3.3 7.3.2 Guangdong agricultural chain development of the industry scale the Guangdong agricultural chain development 155 7.3.4 Guangdong agricultural chain industry development opportunities 156 7.4 Heilongjiang Provincial Agricultural owned chain of development of the industry analysis 157 7.4.1 Heilongjiang agricultural chain industry development policy and planning Heilongjiang agricultural chain development of the industry scale analysis 157 7.4.2 158 7.4.3 Heilongjiang agricultural chain development 158 ??7.4.4 Heilongjiang agricultural chain industry development opportunities Jiangxi Province, agricultural chain development of the industry analysis 159 7.5 160 7.5.1 160 7.5.2 Jiangxi agricultural chain industry development policy and planning Jiangxi agricultural chain development of the industry scale analysis 161 7.5.3 Jiangxi agricultural chain development 161 7.5.4 Jiangxi agricultural industry chain development opportunities 164 7.6 162 7.6 Gansu Province agricultural industry chain analysis in Gansu agricultural chain industry development policy and planning 163 7.6.2 163 7.6.1 Gansu agricultural chain development of the industry scale analysis .3 Gansu agricultural chain development 165 165 7.7 7.6.4 Gansu agricultural industry chain development opportunities Guangxi Zhuang Autonomous Region agricultural chain development of the industry analysis 166 7.7.1 Guangxi agricultural industry chain development policy and planning 166 7.7.2 Guangxi The size of the agricultural chain development of the industry analysis 167 7.7.3 Guangxi agricultural chain development 168 7.7.4 Guangxi agricultural industry chain development opportunities for analysis 169 Chapter 8: A Case Study of Chinese agricultural chain industry leaders agricultural chain 170 8.1 Overall Analysis of enterprise development 170 8.1.1 China's agricultural chain type 170 8.1.2 Chinese agricultural chain scale analysis 170 8.1.3 China the agricultural chain corporate finance analysis 171 8.2 171 8.2 agricultural chain leading business analysis .1 China Agricultural Means of Production Group Operations of the Company 171 (1) Brief introduction to the enterprise development enterprise network area 171 (2) business scale analysis 172 (3) system 172 (5) 172 (4) the number of enterprises outlets Distribution 173 (6) business advantages and disadvantages of the latest developments analysis of the 174 8.2.2 SINOFERT Holdings Limited operation analysis 175 (1) A Brief Introduction to Analysis 175 (2) business case analysis 1751 173 (7) ) major economic indicators 1752) Corporate Profitability Analysis 1763) the ability of business operations 1764) corporate solvency analysis 1765) enterprise development capacity analysis of 177 (3) system analysis 177 (4) supply system analysis 178 (5) the number of the chain 180 (6) 180 (7) outlets regional distribution enterprise operating model analysis of corporate marketing model 181 (8) 182 (9) business SWOT analysis 183 (10) merger and reorganization of enterprises to invest in analysis 184 (11) latest developments 184 8.2.3 Zhejiang AMP Group Co., Ltd. 185 (1) Brief introduction to the enterprise development 185 (2) the business scale analysis 185 (3) system analysis 185 (4) the enterprise supply system 186 (5) the number of outlets 186 (6) 187 (7) outlets regional distribution enterprise marketing mode analysis of business Advantages and Disadvantages of 187 (8) 188 (9) the latest developments in analysis 189 8.2.4 the agricultural Anhui Hui Long Group Co., Ltd. operating analysis 189 (1) 189 (2) Brief introduction to the enterprise development business case analysis 1901) analysis of the main economic indicators 1902) Corporate Profitability Analysis 1903) the ability of business operations analysis 191 4) Solvency Analysis 1915) The enterprise development Analysis 192 (3) enterprise system 193 (4) 193 (5) the number of chain stores, 194 (6) supply system of enterprise network regional distribution of 195 (7) enterprise operating model 195 (8) enterprise marketing mode analysis of business SWOT analysis 198 (10), the latest development of the enterprise dynamic analysis 8.2.5 200 of Heilongjiang times Feng Agricultural Means of Production Group Co., Ltd. 201 (1) 197 (9) A Brief Introduction to analysis 201 (2) business scale enterprise marketing mode analysis 201 (3) product system analysis of the supply system of 201 (4) 201 (5) Analysis of the number of outlets outlets regional distribution of 201 (6) 201 (7) business analysis 202 (8) Advantages and Disadvantages of 202 (9) dynamic analysis of the latest developments in business analysis of 203 ...... 25 Chapter 9: Chinese agricultural chain industry trends and investment forecasts agricultural chain industry trends 291 9.1 and forecast agricultural chain development of the industry trend analysis 291 9.1.1 291 9.1.2 agricultural chain development of the industry forecast 293 291 9.2 Development of the agricultural chain industry 293 9.2.1 agricultural chain industry Problems and Countermeasures ( 1) the problems caused by the current policy 293 (2) 293 (3) of foreign capital caused by increased competition agricultural chain operating problems 294 9.2.2 agricultural chain industry development measures proposed regulatory measures, 295 (1) government departments Recommendation 295 (2) business development measures proposed agricultural industry chain investment properties 296 9.3 297 9.3.1 industry investment cost analysis 297 9.3.2 industry barriers to entry 297 (1) financial barriers 297 (2) Network barriers 297 (3 ) talent Barriers 298 (4) brand reputation barriers 298 (5) management capacity the barriers 298 9.3.3 industry profit model 298 (1) the agricultural chain profit model 2981) selling price differential earnings 2992) more profitable product mix 2993 capital markets platform earnings) bridge tolls earnings 2994) Central Purchasing, large-scale procurement earnings 3005) of the financial mode earnings 3006) Underwriting, exclusive agent earnings 3007 data) Earnings 3008) 3009) profit 301 ( 2) successful comparison with the traditional agricultural sales profit 301 9.3.4 agricultural chain mode key factor 301 (1) 301 (2) brand factor 301 (3) of the network factors factors 302 (4) service system 302 (5) Management capacity 302 (6) development model 302 9.4 investment opportunities and policy recommendations of the agricultural chain industry the agricultural chain industry investment opportunities 302 9.4.1 Analysis 302 9.4.2 agricultural chain industry investment risk warning 303 (1) industry policy risk analysis 303 ( 2) industry supply and demand risk analysis 304 (3) 304 (4) the risk of market competition majeure risk analysis 304 (5) 304 9.4.3 the agricultural chain industry investment strategy recommendations 305 Table of Figures Figure 1: This report is agricultural risk analysis owned chain management scope of analysis 22 Figure 2: manufacturers do direct sales model 23 Figure 3: specializes in sales of the company's growth mode 24 Figure 4: agricultural industrial chain structure diagram the 26 chart 5:2011-2013 fertilizer industry management benefit analysis (in : home, people, million,%) 27 Figure 6:2011-2013 China pesticide industry management benefit analysis (Unit: home, people, million,%) 28 chart 7:2013 Chinese seed market size forecast (in : 100 million yuan) 29 Figure 8: China and the United States the main crop seed commercialization rate (unit:%) 30 Figure 9:2012 issued by the Ministry of Agriculture crop seed business license number and form of distribution (unit: a) 30 Figure 10 : in 2012, the registered capital of foreign seed companies (Unit:%) 31 Figure 11:2011-2013 Chinese feed industry operating efficiency analysis (unit: million, home, people,%) 31 Chart 12:2010-2012 operating efficiency of the agricultural machinery manufacturing industry (Unit: home, people, million,%) 32 Figure 13:2001-2012 national agricultural output value (Unit: billion,%) 33 chart 14:2003-2013 crop farming to close the integrated mechanization level (unit:%) 34 chart 15:2004-2012 central agricultural subsidies for the purchase of the case (Unit: million) 34 chart 16:2004-2013 central financial support "three rural" total investment (unit: 100 million central) 34 chart 17:2001-2012 years the country's forestry output value (Unit: billion,%) 35 Figure 18:2001-2012 national animal husbandry output value (Unit: 100 million yuan,%) 36 Figure 19: file "policy 37 Figure 20: agricultural industry chain related laws and regulations 39 Exhibit 21: the national fertilizer off-season commercial reserves policies main content 43 Figure 22: the national fertilizer off-season commercial reserves policies main content 44 chart 23:2004 / 2005-2012/2013 the annual fertilizer off-season reserves (Unit: million tons), 45 chart 24:2001-2013 years, China's GDP growth rate (unit:%) 47 chart 25:2013 China, macroeconomic indicators forecast (unit:%) 47 Figure 26:2001 - 2013 China's GDP growth rate and agricultural product sales revenue growth trends (unit:%) 48 chart 27:2008-2013 China's total retail sales of social consumer goods and growth (Unit: billion,%) 48 chart 28:2008 2013 China's urban residents per capita disposable income and rural per capita net income and the actual growth rate (unit: yuan,%) 49 Figure 29:2008-2012 rural residents per capita costs of production and production expenditures in fixed assets (unit: million) 50 chart 30:2008-2013 land area (Unit: million acres) 50 chart 31:2006-2013 central financial support for agriculture "four subsidies and agricultural subsidies case (Unit: million) 52 chart 32:2007-2013 financial institutions, agriculture-related loans (Unit: 000 million) 52 Figure 33:2007-2013 agriculture-related loans to financial institutions (Unit: 000 million) 53 chart 34:2007-2013 years financial institutions agriculture-related loans (Unit: 000 million) 54 Figure 35: China's agricultural industry, the development stage analysis 55 Figure 36: China's top 100 agricultural distribution firm size (unit: billion, home) 56 Chart 37:2011-2013 China's main agricultural product sales revenue (unit: million) 56 Figure 38: domestic flow of agricultural enterprises Type 57 Figure 39: China's agricultural distribution industry top ten enterprises and market share (unit:%) 59 Figure 40: 2012 top ten enterprises of China's agricultural distribution industry 60 Figure 41: Regional distribution of domestic agricultural materials circulation enterprises (unit:%) 60 chart 42:2007-2012 the agricultural chain Suning gross margin comparison (unit: %) 67 Figure 43:2007-2012 expense ratio of three Chinese agricultural chain Suning comparison (unit:%) 67 Figure 44: China's agricultural chain industry competitive analysis of 68 charts the 45:2009-2013 China agricultural owned chain of industry consolidation Event 69 chart 46:2004-2013 fertilizer production in China (Unit: million tons) 72 Figure the 47:2004-2012 Chinese apparent consumption of fertilizer and growth (Unit: million tons) 73 Figure 48: the 2011-2013 fertilizer ex-factory price movements (Unit: yuan / ton) 73 chart 49:2005-2012 the Chinese fertilizer Index trends (unit:%) 74 chart 50:2004-2012 China Fertilizer (physical quantity) import and export volume (Unit: million tons,%) 74 chart 51:2013 China import and export volume of chemical fertilizer (pure) were (Unit: million tons,%) 75 Figure 52: China's fertilizer supply and demand imbalance in the geographical distribution (unit:%) 76 chart 53:2004-2012 amount of chemical fertilizer in China with the proportion of production trends (unit:%) 76 Figure 54: the stage of development of the fertilizer distribution system 77 Figure 55: all kinds of fertilizer sales model to build 78 Figure 56: chemical fertilizers class sales model resources 79 Figure 57: risk of various types of fertilizer sales model 79 Figure 58: customer relationships of the various types of fertilizer sales model 79 Figure 59: fertilizer industry chain enterprises development 80 chart 60:2006-2013 pesticide production (Unit: million tons) of 83 chart 61:2006-2012 the Chinese pesticide product structure (Unit: million tons) 83 chart 62:2000-2013 pesticide production enterprises above designated size industrial output value (Unit: 100 million,%) 84 Chart 63:2004-2013 pesticide production enterprises above designated size sales revenue and growth (Unit: billion,%) 84 Figure 64:2010-2013 pesticide exports (excluding pesticide formulations) (Unit: million) 85 Figure 65: China's pesticide supply and demand imbalance in the geographical distribution (unit:%) 85 Figure 66:2004-2013 corn seed supply and demand (Unit: 100 million kg) 89 chart 67:2010-2012 List of Chinese corn seed imports and exports ( Unit: tons, million U.S. dollars,%) 89 Figure 68:2002-2013 corn seed prices rose over the years change (unit:%) 90 Figure 69:2002-2012 Chinese hybrid rice supply and demand (Unit: million hectares, 100 million kg 10 000 kg) 90 chart 70:2010-2012 list of imports and exports of rice seeds (Unit: tons, million U.S. dollars,%) 91 Figure 71:2002-2013 rice seed prices calendar year Change (Unit:%) 91 chart 72:2013 March rice seed prices (Unit: yuan / kg,%) 92 Figure 73:2010-2012 List of China's import and export of cotton seed (Unit: 10,000 U.S. dollars,%) 93 Figure 74:2000 - year 2012 wheat acreage in China (Unit: thousand hectares,%) 93 chart 75:2010-2012 kinds of wheat imports and exports List (unit: million U.S. dollars,%) 94 chart 76:2010-2012 exports of vegetable seeds list (Unit: million U.S. dollars,%) 95 Figure 77:2010-2012 a list of import and export of flower seeds (Unit: tons, million U.S. $) 96 Figure 78: seeds chain management system 97 Figure 79: seeds chain management system logistics system diagram 99 Figure 80:2000-2016 China's seed industry market size (unit: million) 101 chart 81:2010-2013 feed production and growth rate (Unit: million tons,%) 102 Figure 82:2006 - 2013 China's feed production enterprises above designated size industrial output value and growth rate trends (Unit: billion,%) 102 chart 83:2013 feed industry, industrial output value of regional distribution (unit:%) 103 chart 84:2003-2013 the feed enterprises above designated size in China sales revenue and growth (Unit: billion,%) 104 chart 85:2013 in Chinese feed industry sales top 20 (Unit: million) 104 Figure 86: The main purpose of the feed products and consumer groups 105 chart 87:2012 different uses feed production accounted for (unit:%) 105 Figure 88: feed industry demand chain 106 chart 89:2015 Chinese industrial feed product market demand forecast (Unit: million tons,%) the 107 chart 90:2001-2012 feed price index 108 Figure 91: the feed chain operating model 108 chart 92:2006-2013 production of large and medium horsepower tractors with a year-on-year growth (Unit: million units,%) 111 Figure 93:2005 - 2012 crop harvesting machines Output and Growth Rate (Unit: million units,%) the 112 chart 94:2008-2010 Cultivator ownership (Unit: million units) 112 chart 95:2006-2012 agricultural machinery manufacturing industry total industrial output value and growth rate trends (Unit: 100 million yuan,%) 113 chart 96:2006-2012 output value of agricultural products (unit: million) 113 chart regional distribution of agricultural origin 97:2012 (unit:%) 114 Chart 98:2006-2012 agricultural machinery manufacturing industry sales revenue and growth trends (unit: billion,%) 114 chart the 99:2006-2012 main agricultural products sales revenue and accounted for (Unit: million, %) 115 Figure 100:2012 Agricultural Machinery Sales regional distribution (unit:%) 115 Figure 101:2012 Chinese agricultural imports and exports (Unit: 100 million U.S. dollars,%) 116 Figure 102: Yoshimine agricultural chain management system 119 Figure 103: the agricultural circulation format comparison 120 Figure 104:2009-2012 years Yoshimine agricultural chain Co., Ltd. Direct chain with agent distribution network structure, a proportion (unit: home,%) 121 Figure 105: agricultural circulation format 125 chart 106 : 2012 agricultural production enterprises above designated size number (Unit: home) 128 Figure 107: Direct chain advantages and disadvantages of 132 Figure 108: joining chain advantages and disadvantages of 133 Figure 109: free chain advantages and disadvantages of 134 Figure 110: three agricultural chain model Comparative Analysis 135 Figure 111: combination of different formats chain model customer demand 136 Figure 112: Select format basic principles 137 Figure 113: agricultural chain enterprise management control 138 Figure 114: the agricultural chain enterprise management control chart 115 141: Fairview Chimura profit model 144 Figure 116: Fairview Thousand Villages mode strengths and weaknesses 145 Figure 117: the chain model Sunong excellent disadvantage 146 Exhibit 118: the chain mode strengths and weaknesses in Sunong 147 chart 119: Shandong the agricultural circulation of market size (Unit: ten thousand hectares, 100 million ) 155 chart 120:2005-2012 Shandong Province, rural residents per capita production costs and the purchase of fixed assets for production expenses (unit: yuan) 156