2013-2018 China's cultural tourism industry market research and investment strategy analysis report number (No): 124 579 China Institute Research Institute Keywords: cultural tourism forecast / / Publication Date: May 2013 [Delivery]: electronic version or EMS 【Report Price: paper version: 6500 yuan [electronic version: 6800 bound volume]: 7000 yuan [Order by phone: 010-56188198 [green channel] : 15313583580】 【QQ Consulting and: 1,797,100,025,775,829,479 【Contact】: Gao Hong site link]: http://www.hyzsyjy.com/report/124579.html (click to enter the body of the website) report catalog] 2012 Chinese cultural tourism run the overall situation analysis 18 a basic overview of the first cultural tourism 18, 18 of the connotation of cultural tourism, cultural tourism core 18, 19 Fourth, tourism and cultural profound interpretation of the cultural tourism six characteristics 21 23 6 Analysis of the relationship between tourism and culture, role in promoting cultural tourism industry overview of the development of cultural tourism industry in China, the second in 2012, 24 26, the cultural tourism market in China has become the scale 26, the Chinese Cultural Tourism Resources colorful 26 Third, changes in the development of cultural tourism industry in China 28, China's comparative advantage of the development of cultural tourism 29 Friday, China's cultural tourism industry development prospects the third quarter of 2012, 30 Chinese cultural tourism and creative industries development analysis 30, culture tourism and creative industries gradual rise of 30 "one-stop experience" basic brief 31 cultural tourism and creative industries park the causes and characteristics of the 32 four, the development of cultural tourism and creative industries park mode analysis of 33 V., cultural tourism and creative industrial park development strategy proposed the Chinese Cultural tourism Problems in the fourth quarter of 2012, 35 37, 37 two of the main obstacles to development of cultural tourism, cultural tourism in China the main problems 37, the development of cultural tourism in China the problem of 38, the embarrassing situation of the development of traditional culture scenic 39, ecological and cultural tourism development in the plight of 41 six three types of cultural contradictions facing the development of tourism products 44 Section V in 2012 the development of cultural tourism Countermeasures 45, to fully tap the tourism and cultural connotations recommendations 45 Second, ecological and cultural tourism development strategies and Recommendation 48, the development of cultural tourism and creative industries depth tour of recommendations 51 four, the proper use of cultural factors to develop the idea of ??travel products 52 50 and enhance China the strategic approach of the cultural tourism competitiveness 55 Chinese cultural tourism industry operating environment in 2012 58 Section 2012, China's cultural tourism industry policy analysis 58, 58, the Chinese culture of China's tourism industry standardization construction tourism-related policies and regulations 59 Third, the State Council on Accelerating the development of tourism 60 four "National Platform for leisure" pushing leave system reform 61 Five-Year "guidance on the promotion of culture and tourism combined with the development of the" 62 6 "on the financial support of cultural industries 64 Section II of the revitalization and development of guidance and prosperity "2012 China's macroeconomic environment 69, 2012 China's GDP growth 69, 2012, China's industrial economic development situation analysis 70, 2012 China's total fixed assets Investment Analysis 73 2012 total retail sales of consumer goods in China 5 Analysis 74, 2012 China's urban and rural residents' income and consumption analysis 75 6, 2012 the development of China's foreign trade situation analysis 78 VII, in 2011 China's macroeconomic performance analysis 79 section 2012, China's cultural tourism industry social environment analysis of 81 large population breeds huge potential tourism market 81 Second, the process of urbanization to promote the development of China's tourism industry 82 three national changes in consumer attitudes to improve the quality of life of 83 four, "Twelve Five Year Plan "to expand domestic demand to increase revenue 5 87 6 88 amplification of the patrons of the second-tier regional economic revitalization, high-speed rail transportation systems such as long-distance transport tourists capacity of 89 seven, holidays and annual leave system to promote the development of domestic tourism 91 fourth quarter 2012 - environment for the development of China's tourism industry in 2013 92, 2012 China Tourism Development 92, 2012 China's total tourism revenue analysis 93, 2012 the size of the domestic travel market 94 IV 2011 tourist economy of 95 five- , "Twelve Five" Chinese economic development opportunities 98 Chapter 2012 China's cultural tourism industry segmentation analysis - Ethnic Cultural Tourism 2012 101 Section 101 of the relationship between national culture and tourism, national culture and tourism development three major 101, is closely related to the national culture and western tourism 103 III, national culture determines the competitiveness of the tourism industry 104 Fourth, the development and utilization correctly can effectively protect the national cultural resources 105 Section 2012 of ethnic cultural development Overview 107 First, the success of the development of national culture should have the characteristics of 107 Second, the negative effects of the national tourism development 108 Third, the resource development of the national culture and the obstacles faced 109 four, 111 Section III of the development of China's national cultural resources countermeasures Eco-museum mode Ethnic Culture Tourism dialysis 111, 111 of the Introduction to ecological Museum mode, the principle of the protection of the ecological Museum 114 Third, the the original ecological principles of ecological Museum 115 four, the choice of Ecological Museum 116 control principles, ecological Museum the principle of community participation 116 Sixth, the effectiveness of the principle of return Ecological Museum minority cultural tourism development Overview 117 in the fourth quarter 2012, 117, 117 two of minority cultural tourism resources outlined, the National Cultural Tourism Development Principles 118 Cultural and Ecological Tourism development in the western region of the National Cultural Tourism development efforts in protecting 121 Section V 2012, tourism development of minority culture analysis of 119 Fourth, the minority cultural tourism resources development challenges facing the 121 should be strengthened and Protection Review 122, 122 two of Western national culture impact on tourism, the development of cultural heritage tourism products maturing 124 3, the western region of cultural tourism market potential huge 125 Fourth, the Western cultural tourism development Problems 126 , 128 VI of the rational development of the the western national culture eco-tourism strategy, the protection of ideas Resolution 129 Chapter 2012, China's cultural tourism industry segmentation analysis - red tourism in the Western Ethnic Tourism Development 131 Section 2012 red tourism Overview of the 131, the meaning and significance of red tourism 131 Second, the emergence and development of red tourism course 131, red tourism into the fast lane 133 China Red Tourism existing development model 134 from 2004 to 2012, China's red tourism development achievements 136 Saturday, "Twelve Five" red tourism development planning 137 g, red tourism trends 141 the second in 2012 China's red tourism development 143, the development of red tourism international market necessity 143 Second, the possibility of the development of red tourism international market 144 three red tourism international market immaturity of the status quo and the reasons for the 145 four red tourism international market development strategy in 2012 146 Section II China's red tourism development 148 a red tourism 148 of the main problems faced by the industry, the development of red tourism way to be seven shift 150 Red Tourism development constraints 154 Fourth, the development of red tourism in China exist a number of barriers 155 the third quarter 2012 the development of red tourism strategies and recommendations 156 one red tourism development measures 156, red tourism development should focus on branding 160 three strategies to promote the harmonious development of red tourism 162 Fourth, to promote the development of red tourism, community tourism model 165 red tourism development model innovation analysis 6 166 168 Chapter 2012 of the relevant recommendations of the sustainable development of red tourism cultural tourism industry segmentation analysis - film and television tourism travel 170 first film Overview 170, 170 of the connotation of film tourism, film tourism Features 171, 172 of the mode of operation of the film and television tourism industry chain, film tourism motivation Analysis of 174 V, the film culture tourism role in promoting the successful experience of foreign film and television tourism development 174 Section II 176 a, 176, Canada 177 Third, the Chinese film and television development of tourism industry in South Korea 178 the third 2012 analysis of 180, 180 of the rise and development of China's film and television tourism, China's film and television tourism huge socio-economic impact of 181 domestic film and television tourism base-building needs cooling 183 Fourth, the domestic film and television tourism prospects for the future development of 184, the domestic film and television tourism future development trend of the fourth quarter 2012 186 film and television tourism development Five Forces Model Analysis 187, 187 potential entrants, rivalry between existing competitors intensity of 188 three alternative product pressure 189 Thursday, supply-side Kanjia capacity of 189, 190 a buyer's ability to drive a hard bargain Section V 2012 190 film and television tourism development in parts of China, Shanxi film tourism development in the current situation and Countermeasures 190, the status and development of the tourism development in Hainan film 194 Wednesday, Qingdao City Video tourism Situation and Development Countermeasures 196 Fourth, the development of Shanghai Television tourism feasibility analysis of 201 V, the Yunnan Television Tourism Marketing Innovation 204 Saturday, 7 Changsha film tourism development feasibility and countermeasure 207, Hengdian travel form a complete industrial chain of 210 Section VI 2012 Chinese film and television tourism Problems 212, 212 of China's film and television tourism that hinder the development of China's film and television tourism misconceptions 213 Third, the negative impact of film and television works on the development of the tourism industry 214 Section VII 2012 Chinese film and television tourism development measures analysis of 215 film tourism development in China principle 215 Second, China's film and television tourism development pathway 217, China's film and television tourism development in 219 Fourth, measures to speed up the development of China's film and television tourism 221 V, film tourism development mechanism and related recommendations 223 Saturday, 7 225 film and television tourism development strategy of the future of film and television tourism development plan 228 Chapter 6 2012 segmentation analysis of the cultural tourism industry - and other cultural tourism 230 Section folk culture tourism 230, 230 of the concept of folk culture tourism, the current status of the China Folk Culture Tourism Development 231 Third, the basic pattern of the folk culture tourism development analysis of 231 , folk culture tourism development should follow the principle of preservation and economic principles 233 Friday, China Folk Tourism negative influence and countermeasure 234 Section 236 religious and cultural tourism, religious culture and tourism exposition 236, religious and cultural Analysis of the meaning of the travel 237 Third, China's major religious tourism mountains 237 Fourth, religious and cultural tourism product system analysis of 240 religious and cultural tourism product development point 240 Section III Tea Culture Tourism 241 Chinese tea culture Definition and Meaning of the 241 shallow, Tea Culture Tourism 242 three, four type of Chinese Tea Culture Tourism 243 Tea Culture Tourism and Folk Culture integration of the development of 245 V, the promotion of tea culture tourism development countermeasures 246 Section IV Non- intangible cultural heritage tourism 246, the basic concepts of the Intangible Cultural Heritage 246 2, 247 of the hot spots of the Intangible Cultural Heritage Tourism Development, intangible cultural heritage tourism development challenges facing the 247 four Intangible Cultural Heritage Tourism Development Strategy Recommendation 249 V. Summary of Marine Intangible Cultural Heritage Tourism Development 251 Chapter VII of 2012, China's major provinces and cities of the cultural tourism - Henan Province, Henan Province, the development of cultural tourism in the first 2012 254 Overview 254 a, Henan develop cultural tourism industry with the unique advantages 254 Second, restricting the development of cultural tourism in Henan Province Factors 256 Third, 257 the Henan cultural tourism industry development strategy, the development of cultural tourism industry in Henan Province five way out of 258, Henan adopt a variety of measures to speed up the development of tourism 259 Section II 2012 the Henan cultural tourism product development and design overview 260, own resources, product development and design 260, the exogenous resources development and utilization of 261 three-, build cultural tourism consumption cycle 261 four huge amounts of money to build Henan 262 Section 3 of the Hangu Pass Ancient Culture Tourism Zone, Zhengzhou City, 262, Zhengzhou City, the development of cultural tourism industry Recent analysis of 262, Zhengzhou focused on building along the Yellow River in cultural tourism industry with 263 264 four, Songshan Shaolin Culture and Tourism into the industry getting better , Zhengzhou City, the tourism industry to upgrade 266 Fifth, the development of cultural tourism industry in Zhengzhou Dengfeng parsing of 6 266 267 Section IV of 2011 along the Yellow River in Zhengzhou, ecological and cultural tourism Nanyang City, a 268, Nanyang tourism development Overview 268 Second, Nanyang City, the development of cultural advantage of the tourism industry 270 Third, the cultural tourism of Nanyang City less than 271 Nanyang City vigorously develop cultural tourism 272 50 Nanyang cultural tourism industry development Suggestions 273 Fifth Xinyang City 275, Xinyang tourism status 275 Second, 276 three Xinyang tourism advantages, the problems existing in the tourism Xinyang 276 Fourth, the development of Xinyang tourism 279 50 Xinyang the Luoshan product Cultural tourism development analysis of 6 282, Xinyang, Hong Kong China Travel together to create Jigongshan 282 Section VI Kaifeng City 284, Kaifeng cultural tourism industry rapid development of 284 two prominent 284 Kaifeng conditions for the development of cultural tourism industry, Song is the ancient city of Kaifeng cultural industry promotion "national" 285, Kaifeng cultural tourism industry there 6 286 of the main issues and countermeasures to promote the development of cultural tourism industry in Kaifeng 287, 2011 Great Song Culture and Tourism Festival 289 Section VII 290, 290 Zhoukou cultural tourism industry development, Xuchang City, 2.9 billion yuan to build cultural tourism industry 292, 293 of the urban cultural tourism resources to attract foreign investment, Zhumadian Ru'nan County efforts to build cultural tourism boutique 294, the development of cultural tourism in Luoyang get achieved outstanding results 295 Chapter VIII of the 2012 analysis of China's major provinces and cities of the cultural tourism - - Hubei Province, Hubei Province, the development of cultural tourism in the first 2012 297 Overview 297, Hubei Chu cultural tourism development overview 297, Hubei will focus on the development of cultural tourism of the three countries 299 Third, Hubei Hongan the red cultural tourism prospects 300 Fourth, Hubei Wuhan City tourism circle 301 5th, "Twelve Five" period of developing the tourism in Hubei Province 302 Saturday, Zhongxiang cultural tourism revenue in 2015 to over ten billion yuan 303 3.2 Jingzhou City, 304, Jingzhou cultural resources focused on building profile 304, 305 of the constraints Jingzhou factor in the development of cultural tourism, Jingzhou Cultural Tourism Industry 306 4, Jingzhou cultural tourism product development ideas 308 Friday, bigger and stronger Jingzhou cultural tourism industry countermeasures 311 six Jingzhou City to speed up cultural tourism industrial development 312 Section III Xiaogan City, 313, 313 of Xiaogan City environment for the development of cultural tourism, cultural tourism development status of Xiaogan City 314 Third, Xiaogan City, ecological and cultural tourism construction plan 315 Fourth, to promote the culture of filial piety Tourism Strategy 318 Fifth, to accelerate the development of Xiaogan City tourism Suggestions 318 Section IV Hubei Zigui 320, 320 the Zigui cultural tourism development priorities and layout Zigui tourism development SWOT analysis 322 Third, the construction of a few of the the Zigui cultural tourism industry Zigui Qu Yuan Wang Zhaojun Cultural tourism, cultural tourism development proposal 325 Section V 327, 327 two of the background and significance of the implementation of the project, the strategic thinking of the Cultural Tourism Development 329 Third, cultural tourism development strategic layout of the 329 four-point proposal 324, cultural tourism development ideas and strategic measures 331 Section VI Western Hubei Eco-cultural tourism circle 333 a circle in Western cultural tourism resources, 333 2, 2012 in western Hubei ecological and cultural tourism development momentum strong 334 Third, Xiangfan City, the construction of nine days Xuannv culture eco-tourism area 336, 337 five of the main problems of the western Hubei circle leading industry, the idea of ??the development of cultural tourism in western Hubei circle 338 Saturday, "Twelve Five" period in western Hubei circle of cultural tourism development strategy 338 VII. "12 Five-Year "during the development of cultural tourism in western Hubei circle target 339 Chapter 2012, China's major provinces and cities of the cultural tourism - Hunan Province 341 first development of cultural tourism in Hunan Province in 2012 Overview 341, Hunan has a rich literary landscape 341 of the potential of tourism development, Hunan folk culture tourism development analysis 344, 348 four-red analysis of the development of cultural tourism in Hunan, Hunan Television Cultural Tourism Development Analysis 353 Section II Chenzhou 357, Chenzhou characteristics of tourism resources and cultural connotations 357 359 3 Chenzhou Tourism Development, Chenzhou Culture and Tourism Problems 359 4, Chenzhou rapid development of the cultural tourism industry countermeasures 360 Section III Jishou City 361, Jishou City cultural tourism industry situation analysis 361, Jishou City cultural tourism industry existence less than 363 recommendations to promote the development of cultural tourism industry in Jishou City 364 4 Fenghuang County 366, Phoenix cultural tourism resources analysis 366, 368 of the the Phoenix cultural tourism industry has made huge economic, cultural tourism industry in Fenghuang County Recommendation 370 Fifth successful experience of 368 Fourth, to further promote the Phoenix cultural tourism development in Western cultural tourism industry analysis 373, Great Western cultural tourism development 373 Second, in Western cultural industries and tourism development stage characteristics 374 Third, the Great Western cultural tourism development ideas 375 Thursday, in Western cultural tourism development needs of the policy environment 376 Chapter 2012 analysis of China's major provinces and cities of the cultural tourism - Shandong Province, Shandong Province, 378 Section 2012 culture Tourism Development Overview 378, Qilu Culture - basis for the survival of Shandong Cultural Tourism 378 Second, Shandong position in the national tourism market competition analysis 379 Third, to promote the development of cultural tourism in Shandong countermeasures 379 4, 2011 Shandong to create "hospitality Shandong "high-quality tourist with 383 of 381 Section II Jining City, Jining City cultural tourism industry development status 383 Second, Jining City, the development of cultural tourism planning Brief Analysis 385, 386 Reflections subject positioning of the image of Jining City, Jining 11 key tourism projects progressing smoothly Jining City cultural tourism industry development trend analysis in 389, 2011 392 389 Section III Qufu City, Qufu City Cultural Tourism Development 392, the Qufu tourism development Advantages and Disadvantages of 393 three other regions of Qufu cultural tourism industry development measures 397 Section IV 399 a the Yishui cultural tourism prosperity 399 II, Yuncheng actively promote the comprehensive development of cultural tourism 400 three Laiyang cultural tourism industry in the development of strategic thinking 401 Qingdao Construction cultural Qingdao to build tourism - 2012 401 Chapter 11 major provinces and cities of China Cultural Tourism 403 Section 2012 - Yunnan Yunnan Province, the development of cultural tourism profile 403, Yunnan cultural tourism resources analysis 403, Yunnan cultural tourism industry competitive environment analysis 406 Third, the development of cultural tourism industry in Yunnan Province countermeasures 407, 410 of the strategic focus and spatial layout of the development of cultural tourism industry in Yunnan, Yunnan cultural tourism industry to develop specific tasks 411 2013, tourism in Yunnan Province forecast national culture tourism in Yunnan Province in the second 2012 415 416, 416 of the far-reaching significance of the development of tourism in Yunnan Ethnic Culture, Yunnan Nationalities Cultural Tourism SWOT analysis of 416, Yunnan ethnic culture travel the principle of progress has been made 420 to speed up the development of tourism in Yunnan Ethnic Culture recommended analysis 426 425 Section III Lijiang folk culture tourism, the ancient city of Lijiang basic expression of 426, 429 three of the Old Town of Lijiang Folk Customs Tourism is of great significance, The challenge of the Old Town of Lijiang Folk Customs Tourism 431 432 Section IV of the Old Town of Lijiang folk culture tourism development measures Dali cultural tourism analysis of 433 Dali Prefecture, tourism and cultural status of 433, 434 of Dali Prefecture, tourism and cultural characteristics Dali Prefecture, tourism and cultural development and utilization of 435 four, Dali efforts to promote cultural tourism industry base construction 437 five highlights of the cultural tourism industry in Chuxiong, Dali Bai folk culture tourism resources development 438 Section V region 440, projecting 440, Chuxiong Lufeng cultural tourism development measures Analysis 445, the tourism industry in Yunnan City settled in Lufeng County 450 Cangyuan County 451 Five of the efforts to enhance the level of development of cultural tourism, Baoshan City work together to promote cultural tourism development 452 Chapter 12 2012 major provinces and cities of cultural tourism - Sichuan Province 454 Section 2012 of Culture, Cultural Tourism Development of 454, 2012 Sichuan Tourism economic operation analysis 454 Introduction 458, Sichuan cultural tourism resources, cultural tourism in Sichuan boutique build strategy 459 four, cultural tourism to the direction of the development of tourism in Sichuan after the earthquake, 461 V, the development of cultural tourism in Sichuan less than 462 six-the Sichuan cultural tourism development policy proposed financing of the cultural tourism industry in Sichuan Province in 2012 470 Section II Analysis 472, Sichuan Province, 472 of the introduction of tourism and cultural international loan projects, cultural tourism in Sichuan Province absorb the experience of social capital to resolve 472 Third, investment in cultural tourism challenges facing the social capital of Sichuan Province 474 four, attract cultural tourism in Sichuan Province the recommendations of the social capital investment in the third quarter of 2012, 475 ethnic minority areas in Sichuan Province Cultural Tourism Development Summary 480, 480 of the Nationality Regions basic development of cultural tourism, the Nationality Regions Cultural Tourism Development problem 481, Sichuan 486 of the ethnic areas of cultural tourism trends, the development of national culture tourism in Sichuan Province countermeasures major areas of cultural tourism in Sichuan Province in the fourth quarter of 2012, 494 Analysis 497, Aba cultural tourism industry development and growth path analysis 497, Sichuan focus on cities and counties in the development of red tourism recent 501 QuXian the pretext of "Cong culture" out of the new ways of cultural tourism 503 four, Wenchuan County want to rely on Culture and Tourism Promotion counties 505 V, 506 VI Tourism Culture added industrial development potential, Yibin City vigorously develop rural and cultural tourism between 7 508, 2011, Sichuan, China International Cultural Tourism Festival 2012 509 CHAPTER 13 major provinces and cities of the Chinese Cultural Tourism - Guizhou Province 510 Section 2012 of the development of cultural tourism in Guizhou Overview 510, Guizhou cultural tourism resources Overview 510 511, Guizhou and Tourism, Guizhou Yelang cultural tourism circle development opportunities coming 514 4, to create Guizhou cultural characteristics of the tourism brand in 2012 514 Section II the development of cultural tourism in Guizhou Ethnic Areas experience to explore 517, the media to promote the rapid development of national culture tourism in Guizhou 517 Second, use new media network 517 to borrow branded media to advertise 518 four, enhance the visibility 519 via culture media celebrity, on the pretext of dance products to promote their 520 section 2012 regional cultural tourism 521, 521 Tongren City cultural tourism industry development status, the Chishui cultural tourism industry development overview 522, Libo Cultural Tourism Industry Development of the 523-, Qiannan cultural tourism industry development ideas of 524, the Wuchuan County Cultural tourism industry successful experience assessment 6 526, Songtao County Analysis of the characteristics of the development of cultural tourism industry 528 Chapter 14 2012-2013 analysis of the major provinces and cities of China Cultural Tourism - Elsewhere 530 section Anhui Province, Anhui main culture card 530, 2012 530, Anhui launched a series of new cultural tourism 531 three 2011 Anhui Xiuning pushing tea cultural tourism brand 531 four, Anhui want to build "the first phase" cultural tourism brand 532 V, Keemun County, Anhui Province focus on the development of cultural tourism, Gansu, historical and cultural resources to promote the rapid development of tourism 534, Lanzhou efforts to build cultural tourism brand of 536 new form of 532 Section II, Gansu Province, 534, 2012 Gansu 5A-class tourist attractions Province Add Gansu Zhouqu, 536 Fourth, cultural and ecological tourism booming 537 five-cultural brand, Gansu West and the county clever play to speed up the development of the tourism industry 537 Section 538, in 2011 in Fujian Province Fujian Tourism flagship "culture 538 Second, the Fujian Straits cultural tourism highlights the charm of 539, 541 of the red Fujian cultural heritage protection and tourism development strategy, the era of high-speed rail reminder hot Fuzhou Cultural Tourism 543 Fifth, the Anxi County, Fujian Province's first farming culture trademark 546 VI, Quanzhou, Fujian Province by Culture and Tourism Festival to create livable hometown of overseas Chinese 546 Section IV, Hainan Province, 547, Hainan increase the development of red tourism efforts 547 II, the 2012 Hainan Danzhou Dongpo cultural brand 547, Hainan Baoting mining traditional culture promote the development of tourism industry 548 Fourth, the history of traditional culture to boost international tourism in Hainan Island, the building of 548 Fifth, Hainan folk culture tourism resources development strategy 551 V 554 Hebei Province, Hebei Province, features and advantages of cultural tourism resources 554, Hebei Province The spatial distribution of cultural tourism resources envisaged 555, Hebei Province Cultural Tourism Development focus 556 series and development of cultural tourism products in Hebei Province six development ideas 560 Friday, cultural connotation enhance the quality of tourism resources in Hebei Province 562 VI, Hebei Province " Great Wall "cultural tourism integration and build strategy 564 VII, Hebei Chengde effort to build a historical and cultural city, built an international tourist city of 8 566 567 Section VI Xibaipo red tourism industry further development of Shanxi Province, 570, Shanxi cultural tourism Overview of 570, in 2011 the investment enthusiasm of the cultural tourism industry in Shanxi unprecedented 570 Third, Wutai County of Shanxi continue to promote cultural tourism integration 572 2.4, 2011, Shanxi Province will build inter-regional cultural tourism 572 V, Anze County, Shanxi Province the formation of the three major characteristics of cultural tourism brand 573 Sixth, the development of cultural tourism industry in Shanxi Province Model 574 Section VII Shaanxi Province 577, Shaanxi the red cultural tourism resources protection and development 577, the potential and advantages of the development of cultural tourism resources in Shaanxi Province 580 Third, the Shaanxi Provincial Cultural tourism resources development measures 581-2011 Shaanxi Fufeng effort to build cultural tourism industry cluster 583 Section VIII, Guangxi Province, 584, in-depth to explore the development of cultural tourism industry in Guangxi mode 584 2, Guilin cultural tourism industry the grow path analysis 588 Third, Beihai, Guangxi coastal tourism in the integration of historical and cultural elements 590 IV BinYangXian, cultural tourism industry has become a key pillar of the economy 591 Chapter 15 cultural tourism marketing strategy in 2012 593 Section 2012 the modus operandi of the annual tourism and cultural marketing analysis of 593 operates on the basis of 593 Second, cultural packaging and product design 593, 594-cultural communication and advertising and promotion, theme park, the second in 2012, 594 cultural experience tourism brand film and television marketing methods to resolve 595 First, the status of the development of the tourism brand of China Television 595, film shooting role in promoting the theme park Brief 595 Third, the development of film and television theme park Problems 596, 597 film and television theme park positioning strategy, product development, marketing, and portfolio strategy 597 Section III experience economic development of red tourism industry, the integration 599 Descriptions 599 II experience the positive role of the economy on red tourism products, analysis of 602 three red tourism product development strategy, red tourism scenic Experience type Design Analysis and Mode of 604 Chapter 16 Chinese culture focus of the tourism industry and the competitiveness of enterprises in 2012 analysis of 607 first section of Shenzhen Overseas Chinese Town Holding Co., Ltd. 607 608 three basic situation of enterprises 607, 2012 business case analysis, In 2012, the enterprise analysis of economic indicators 608, 2012 profitability analysis 609 V, 2012 corporate solvency analysis of 7 610 609 6, 2012 ability of business operations, business growth in 2012 Analysis 610 8, 2012 cost of doing business cost analysis of 9 610, enterprise development strategies and future prospects 611 Section II Hangzhou Song Dynasty Tourism Development Co., Ltd. 612, 612 of the basic situation of enterprises, business case analysis 613-612, 2012 companies analysis of economic indicators in 2012, 2012 Corporate Profitability Analysis 614 2012 corporate solvency analysis 7 615 614 6, 2012 business operations Analysis, 2012 Business Growth Analysis 615 9 615 8, 2012 companies cost analysis, enterprise development strategies and Future Prospects 616 Section III Lijiang Yulong Tourism Co., Ltd. 617, the basic situation of enterprises 617, 2012 business case analysis 617, 2012 619-2012 profitability of the business enterprise analysis of economic indicators analysis 619 5th, 2012 Solvency of Enterprises 620 six business operations Analysis, 2012 620 2012 Business Growth Analysis 9 621 8 621 2012 enterprise cost analysis, enterprise development strategies and future prospects 622 Section IV Ordos CEUPEC 622 Company Profile 622, East Group into the background of cultural tourism analysis 623 624 East Alliance Group Cultural tourism-related developments, cultural tourism development plan of CEUPEC 625 Section 5 Overview of 626, Hubei Province eco-cultural tourism circle Investment Co., Ltd. 626, Sichuan Royalton Cultural Industry Investment Co., Ltd. 627, 627 of the Chengdu Culture and Tourism Development Group Co., Ltd., Tangjiawan Cultural Tourism Co., Ltd. 628 Chapter 17 2013-2018 China the development of cultural tourism outlook analysis of China's tourism industry development trends and prospects in the first 2013-2018 629 Outlook 629, the overall size of the tourism industry will continue to expand the 629, the pattern of development of the tourism industry will significantly change 629, travel the upgrading of consumption has broad prospects for continued industry 630 Fourth, the "Twelve Five" China's tourism industry outlook modern culture tourism development trend analysis 633 630 Section II 2013-2018, innovation is the development of modern cultural tourism industry Road 633, time and space extending an extension of the modern cultural tourism consumption 633 Third, the larger arena of international modern cultural tourism 634 Thursday, technology become a modern cultural tourism important support of 634 five broad market, popular for modern cultural tourism 634 Festival 2013-2018 Chinese cultural tourism development prospects analysis 635, 635 historical and cultural tourism product development with unlimited potential, the development of rural tourism and cultural industries facing a golden opportunity for 638 three folk culture tourism development of underdeveloped areas the majority of 639, the policy of expanding domestic demand cultural tourism investment prospects 640 Chapter 18 2013-2018 China's cultural tourism industry investment feasibility analysis of China's cultural tourism industry in 2013-2018 641 Section 641, Investment Opportunities, Analysis of cultural tourism industry to attract investment analysis of 641, regional investment potential of cultural tourism industry 644 Section II 2013-2018 China's cultural tourism industry investment risk analysis 645, the risk of macroeconomic regulation and control 645, industrial policy risk 646, 646 of the risk of market competition, management risk 646 647 VI of product development risks, risk analysis 647 Section 3 2013-2018 China's cultural tourism industry investment strategy analysis 648 Appendix: Report 650 Table of Figures Figure 1 Chinese Cultural Tourism performances or manifestations 29 chart 2 " the formation of one-stop experience "33 Figure 3 cultural tourism and creative industries park concept shown incite 34 chart the 4 cultural tourism and creative industries park genesis Figure 35 Figure 5 of cultural tourism creative industry park development mainstream model 35 chart future ecological and cultural tourism interests by structural relationship chart in Figure 52 7 2009-2010 issued by the Chinese government's main tourist policy 61 chart 82005-2012 trend of China's GDP growth rate of 71 economic indicators of China's industrial enterprises above designated size chart 91998-2012 74 Chart 10 2006-2012 China's total industrial added value and growth trends 75 Chart 11 2005-2012 China's total fixed asset investment growth trend Figure 76 Figure 12 2005-2012 total retail sales of consumer goods in China and growth trends 77 Exhibit 13 2006-2012 urban residents per capita disposable income and growth trends Figure 78 Chart 14 2006-2012 urban residents per capita consumption expenditure and growth trends in Figure 79 Figure 15 2005-2012 net income of rural residents and growth statistics 79 Exhibit 16 2006-2012 rural residents per capita consumption expenditure and growth trends Figure 80 Chart 17 2006-2012 China import and export volume growth trends 81 chart 18 2012 China's population and constitute 84 Exhibit 19 2004-2012 population trends 84 Chart 20 2004-2012 China's urban population and the proportion of trend graph 85 chart the 21 tourist income and urbanization diagram 85 chart 22 2012 policies to expand domestic demand and increase revenue 89 Exhibit 23 2002 -2012 China's per capita GDP and total tourism income 90 Chart 24 2008-2012 China has built high-speed rail network 91 Chart 25 2008-2016 China's major scenic spots surrounding Transportation Planning Overview 92 Figure 26 2012 the number of China's tourism market size 96 Exhibit 27 2005-2012 96 chart of China's total tourism revenue growth trends 282000-2012 domestic tourism 96 Chart 29 2005-2012 scale growth in the number of domestic tourists in China Chart 97 Chart 30 2005-2012 China Domestic Tourism income scale growth trend Figure 97 Figure 31 the first quarter of 2011, tourist arrivals in China 98 Figure 32 major source markets of inbound tourism in China 99 chart in January-April 2011 33 January-April 2011 entry tourist exchange earnings 99 Exhibit 34 innovative models of red tourism development of the western region's cultural heritage tourism products 126 Figure 35 168 Figure 36 List of Movie and Television City 182 chart the positive and negative impacts of the 37 film and television tourism table 183 Chart 38 domestic film and television works on the tourist destinations role in promoting cited 185 Figure 39 film tourism formation mechanism 226 chart the 40 Henan own tourism resources development of the market design 262 Figure 41 Henan Tourism external resources comprehensive assessment of 263 Figure 42 Hubei Province, Chu cultural tourism resources distribution 300 Figure 43 2012 5A scenic income of the top five ranked 370 Figure 44 Yunnan and the domestic focus of cultural tourism industry areas the advantages of resources, 409 Chart 45 Yunnan and the domestic focus of cultural tourism industry areas of cultural tourism resources boutique 409 Chart 46 2005-2012 Sichuan Province, total tourism Income Statistics 456 chart 472005-2012 in Sichuan province's total tourism revenue trend statistics of domestic tourists in Sichuan Province in 2005-2012 457 Figure 48 458 Chart 49 2005-2012 Sichuan Province reception of domestic tourists trend 458 chart 50 2005 - statistics of the number of international tourists in Sichuan Province in 2012 459 Exhibit 51 2005-2012 the Sichuan tourism foreign exchange earnings statistics 459 chart 52 2005-2012 Sichuan tourist arrivals trend Sichuan tourism foreign exchange 459 Chart 53 2005-2012 income trends 460 Figure 54 red tourism scenic experience-based development model 608 chart 55 2012 Shenzhen Overseas Chinese Town Holding Co., Ltd. of Table 610 chart 56 2012 the Shenzhen Overseas Chinese Town Holding Co., Ltd. business structure 610 Figure 57 2008-2011 Shenzhen Overseas Chinese Town Holding Co., Ltd. revenue and profit statistics 611 Figure 58 2008-2011 Shenzhen Overseas Chinese Town Holding Co., Ltd. assets and liabilities Statistics 611 chart 59 2008-2011 Shenzhen Overseas Chinese Town Holding Co., Ltd. profitability 611 Figure 60 2008-2011 solvency situation of Shenzhen Overseas Chinese Town Holding Co., Ltd. 612 Figure 61 2008-2011 Shenzhen Overseas Chinese Town Holding Co., Ltd. operational capability of 612 Figure 62 2008-2011 Shenzhen Overseas Chinese Town Holding Company Limited ability to grow 612 Chart 63 2008-2011 Shenzhen Town Holding Company cost structure statistics 613 chart 64 2011 Shenzhen Overseas Chinese Town Holding Co., Ltd. cost structure diagram 613 chart 65 2012 Hangzhou Song Dynasty Tourism Development Co., Ltd. by products 614 chart 66 2012 Hangzhou Song Dynasty Tourism Development Co., Ltd. business structure 615 Figure 67 2008-2011 Hangzhou Song Dynasty Tourism Development Co., Ltd. revenue and profit statistics 615 Figure 68 2008-2011 Statistics of assets and liabilities of the Tourism Development Co., Ltd. Hangzhou Song Dynasty 616 chart 69 2008 -2011 Hangzhou Song Dynasty Tourism Development Co., Ltd. profitability 616 Figure 70 2008-2011 Hangzhou Song Dynasty Tourism Co., Ltd. solvency 616 chart 71 2008-2011 Hangzhou Song Dynasty Tourism Development Co., Ltd. operational capability 617 Chart 72 2008-2011 Hangzhou Song Dynasty Tourism Development Company Limited ability to grow 617 Chart 73 2008-2011 Hangzhou Song Dynasty Tourism Development Co., Ltd. cost composition of the 617 chart 74 2012 Lijiang Yulong Tourism Co., Ltd. Product Table 620 charts 75 2012 Lijiang Yulong Tourism Co., Ltd. business structure 621 Chart 76 2008-2011 Lijiang Yulong Tourism Co., Ltd. revenue and profit statistics 621 chart 77 2008-2011 Lijiang Yulong Tourism Co., Ltd. assets and liabilities Statistics 621 chart 78 2008-2011 Lijiang Yulong Tourism Co., Ltd. profitability 622 chart 79 2008-2011 Lijiang Yulong Tourism Co., Ltd. solvency 622 Figure 80 2008-2011 Lijiang Yulong Tourism Co., Ltd. operational capability of 622 chart Lijiang Yulong Tourism Co., Ltd. is the ability to grow 623 chart Lijiang Yulong Tourism Co., Ltd. costs constitute 82 2008-2011 81 2008-2011 Statistics 623 chart 83 2011 Lijiang Yulong Tourism Co., Ltd. is the cost structure 623 Figure 84 "1025" China Tourism planning target growth rate forecast 633 Chart 85 "Twelve Five" China Tourism Planning index system table 634 Chart 86 2013-2018 China's domestic tourist arrivals forecast trends 634 chart 87 2013-2018 "Twelve Five" period of China's total tourism revenue forecast trends 634 Chart 88 China's economic and social development indicators 644 Chart 89 China's future tourism development in key areas 647