2013-2018 organic vegetable market forecast report number and scale of investment research report (No.): 124577 China Institute Research Institute Keywords: organic vegetables prediction / research / analysis [Publication Date: May 2013 [ delivery method: an electronic version or EMS [Price]: [paper version]: 6500 yuan [electronic version]: 6800 yuan [bound]: 7000 yuan [Order by phone: 010-56188198 [green channel]: 15313583580 【QQ Consulting】: 1,797,100,025,775,829,479 [Contact: Gao Hong website link: http://www.hyzsyjy.com/report/124577.html [Report Contents] Chapter (click to enter the body of the website) organic vegetable industry brand development environment analysis of the 9 Section organic vegetable products / industry characteristics, the definition of organic food industry, organic vegetables and other vegetables difference Third, the organic vegetable industry consumption characteristics of the second in 2012, China's macroeconomic development environment 12, 2012 China's GDP growth analysis 12 Second, the 2012 industrial economic development situation analysis 14 2.4 Analysis 13, 2012 the total fixed asset investment, retail sales in 2012 5 Analysis 15, 2012 urban and rural areas resident income and consumption analysis of the development of foreign trade 16 VI 2012 situation analysis 17 Section III of organic vegetables policy environment characterized 18, 18 of the organic product certification management approach, "organic products" national standards 19 3, organic vegetables certification directory 19 organic product certification implementation rule 20, vegetables circulation exempt from VAT of 22 six national vegetable industry development planning 23 seven-organic agricultural demonstration base creation and management of eight 26 organic product certification mark and organic code management policies 29 four organic vegetable industry competition features 30 industry barriers to entry analysis of 30 alternative goods Threat Analysis 30 three-OEM product market Threat Analysis 30 Section V of organic vegetable industry technical environmental features 31 organic vegetable production conditions 31 Second, organic vegetable cultivation technical measures 31 Third, the analysis of organic vegetables certification body 35 organic vegetable industry branded products market 37 first organic vegetable market supply analysis 37 Section II of organic vegetables regional structure analysis of 37 Section III organic vegetables regional market analysis of 38 Northeast market supply analysis of 38 in North China market supply 38 Third, the East China market supply analysis 39 2.4 Central China market supply of 39 V, the South China market supply 39 six, the western region market supply analysis 40 Chapter domestic demand for organic vegetable industry brand and consumer preferences survey 41 Section 1 the size of the market for organic vegetables statistical analysis of the 41 Section organic vegetable consumption over the years statistical analysis of 41 Section III organic vegetable industry brand products prices analysis of 42 fourth quarter organic vegetable products target customer groups to investigate 42 different income levels of consumer preference survey 42 different age groups of consumers prefer survey 43 different areas of consumer preferences survey 43 Section V of organic vegetable products brand market research 44, consumers macro survey 44 organic vegetables brand awareness, brand preference of consumers for organic vegetable products survey 44, 45 of the first consumer brand of organic vegetables cognitive channels, consumers often buy brand survey 45 five purchase decision factors affect the organic vegetables 46 six, consumer spending philosophy research 47 Section VI of different customers to purchase the attitude and Impact Analysis 48, price sensitivity of 48, 48 of the brand, easy to buy 4 affects 49, 49 of the degree of the influence of advertising, the degree of influence of the packaging 50 Chapter organic vegetable industry in China brand products market supply and demand channels of 51 first sales channels characteristics 51, 51 of the channels of supply and demand definitions, supply and demand channel pattern 51, 51 of the form of supply and demand channels, channels of supply and demand elements of contrast 54 Section 52 Section II sales channels on the importance of the organic vegetable industry brand development an important part of the organic vegetable industry sales channel analysis 55 a wholesaler 55 II. retailers (non-store retail shop retail) 56, 56 agents fourth quarter organic vegetable industry in China brand products market channels of analysis 58 KA stores 58, online sales of 59 food and beverage service 59 four, buy gifts market 60 V. organic retail stores 61 VI 62 VII of the traditional high-end food supermarket, the farm Direct and eco-tourism market 62 Section V sales channel trends analysis of 63 channels are operating trends in the development of 63 two, 63 three-channel support trend , channel pattern trend of development of 4 64 65 Section VI sales channel strategy, channel structure flattening trend analysis of 67 direct channels or indirect channel marketing strategy 67, 67 long channel or short channel marketing strategy, wide channels or narrow channel marketing strategy 67 Fourth, the single sales channels and sales channel strategy 68, 68 Section VII sales channels assessment of the decision-making of the traditional sales channels and vertical sales channel strategy 69, sales channels assessment mathematical model introduced 69, financial Assessment Act introduced 72 transaction costs Assessment Act 72 Empirical Assessment Act 72 Section VIII organic vegetable industry in China brand products and channel investment mode of operation of 73 domestic production enterprises to invest in the mode of operation 73 Second, the domestic marketing business 73 Third, the export and domestic investment mode of operation advantage analysis 76 CHAPTER organic vegetable industry import and export markets in 2006-2012 77 Section organic vegetable industry import and export volume of 77, Chinese imports of organic vegetable industry 77 Second, organic vegetable export industry analysis 79 Section II 2013-2018 China import and export of organic vegetable industry market forecast analysis of 81 organic vegetable industry in China import forecast 81 forecast 81 Chapter organic vegetables, organic vegetable export industry trade advantage brands of 84 first section of Fujian Province, central Fujian Organic Food Co., Ltd. 84, the basic situation analysis 84 Second, the enterprise development process of analysis of 85, 85 four business case analysis, 85 of the major economic indicators of enterprise development Strategic Analysis 86 Section II Changsha Amano Organic Agriculture Development Co., Ltd. 86, the basic situation analysis of 86 corporate solvency analysis, major economic indicators of 86, 87 Fourth, the profitability of the business 87 Friday, operations Analysis 88 Section fertilizer City Green fruit and vegetable Co., Ltd. 88, the basic situation analysis 88 Second, the major economic indicators of 89 three corporate solvency analysis 89 Fourth, the profitability of the business 90 V. business operations Analysis 90 Section 4 Wande earth Organic Food Co., Ltd. 91, the basic situation analysis of 91 major economic indicators of 91 corporate solvency analysis 92 4 Corporate Profitability Analysis 93 Fifth, the ability of business operations 93 Section V Taishan Asia Food Co., Ltd. 93, the basic situation analysis 93 Second, the major economic indicators of 94 three corporate solvency analysis 95 Fourth, the profitability of the business 95 Friday, the ability of business operations analysis 96 Chapter 7 organic vegetable industry pattern of brand competition analysis of 97 first history of organic vegetable industry competition pattern profile 97, the organic vegetable industry concentration analysis 97, organic vegetables, the degree of competition in the industry 98 Section II organic vegetable industry enterprise competitive market forces Analysis 98, leadership 98 Second, other parts of the competitiveness of 99 Section III 2013-2018 China organic vegetable industry competition pattern Outlook 2013-2018 101 Chapter 8 domestic organic vegetable industry brand development forecast for 2013-2018 102 Section organic vegetable industry brand market financial data projections 102, organic vegetable industry output forecast 102 Second, the organic vegetable industry total profit projections 102 Third, the total assets of the organic vegetable industry forecast supply and demand forecast of organic vegetables industry in 2013-2018 103 Section 2 103 organic vegetable production forecast 103 Second, the demand for organic vegetables forecast 104, 104 organic vegetable supply and demand balance forecast 104 Section 3 2013-2018 organic vegetable industry investment opportunities 104, 104 organic vegetable industry investment opportunities in the field of two organic vegetable industry export market investment opportunities , 105 organic vegetable industries and enterprises diversified investment opportunities in the fourth quarter 2013-2018 105 main factors affect the development of organic vegetable industry, the favorable factors affecting the organic vegetable industry is running analysis of 105 stabilizing factor affecting the organic vegetable industry running analysis 105 Third, the adverse factors affecting the operation of the organic vegetable industry analysis 106 2.4, the challenges facing the development of organic vegetable industry analysis of 106 five opportunities facing the development of organic vegetable industry 107 Section V 2013-2018, organic vegetable industry investment risks and control strategy 107, 107 organic vegetable industry policies on risk and control strategy, operational risk and control strategy of organic vegetable industry 108 Third, the price risk and control strategy of organic vegetable industry 108 Fourth, organic vegetable industry food safety risks and control strategies 108 natural disaster risk and control strategy of organic vegetable industry 109 Chapter IX organic vegetables industry brand value of the investment analysis and investment strategies in 2013-2018 110 110 first section of industry SWOT model analysis, analysis of 110 advantage and disadvantages of 111 three- Opportunity Analysis 111, risk analysis PEST analysis 112 Section II organic vegetables industry 113 a policy and legal environment analysis 113 Second, the economic environment for the development of 114 Third, 116 Fourth, the technical environment for the development of social, cultural and natural environment 117 Section III organic vegetable industry investment value of 117, 2013 - 2018 vegetable industry development trend analysis, 117, 2013 - 2018 organic vegetable market trends are summarized in 118 ,2013-2018 organic vegetable market development space of 118, 2013 119 ,2013-2018, -2018 organic vegetables technological innovation trends organic vegetable prices 121 120 Section IV of the organic vegetable industry investment risk analysis, the risk of macroeconomic regulation and control 121, 121 industrial policy risk, the risk of competition in the industry 122 the risk of fluctuations in supply and demand 123 Friday, technological innovation, risk 123 Saturday, operation and management of risk 123 VII other risks 124 Fifth organic vegetable industry investment strategy analysis of 124 one, focusing on investment products 124 II 127 three key investment area analysis, project investment organic vegetable industry issues proposed 127 Chapter 10 Summary of organic vegetables industry in China and business strategy recommended 130 Section Summary 130 Organic Vegetable Production 130 Second, the market for organic vegetables 132 problems, the development of organic vegetables measures 133 four organic vegetable industry development proposals organic vegetable industry enterprises Benchmarking 135 134 Section II 2013-2018, domestic enterprises Experience 135 foreign enterprises Experience 2013-2018 137 Section III organic vegetable industries and enterprises capital mode of operation 138, the operation of the organic vegetable industries and enterprises in the domestic capital market recommendation 138 (a) organic vegetable industry, corporate mergers and acquisitions recommendation 138 (b), organic vegetable industry enterprises financing options Recommendation 141 II, organic vegetable industries and enterprises the operation of the overseas capital market 142 Section IV 2013-2018, organic vegetable industry enterprise marketing mode Recommendation 143 Recommendation 143 (a) 143 (b) of the channel construction of the organic vegetable industry enterprises organic vegetables, organic vegetable industries and enterprises in the domestic marketing model industries and enterprises in brand building 144, organic vegetable industries and enterprises overseas marketing model proposed 146 (a) organic vegetable industries and enterprises overseas market segment Select 146 (b) organic vegetable industries and enterprises overseas distributors choose of 146 Fifth organic vegetables market key customer of the implementation of the strategy 146, 146 two of the necessity of the implementation of the key customer strategy, enterprise key customers to identify and determine the five 149 Third, development of key customers and nurturing 150 Fourth, the implementation of key customer strategies need to solve the problem 154 enterprises focus on clients' marketing strategy analysis of 160 tables and charts Chart 1 organic vegetables, green vegetables, pollution-free agricultural similarities and differences compared with 10 chart 2 Vegetable level pyramid 11 Exhibit 3 2007-2012 China GDP and changes in the growth trends 12 Figure 4 2006-2011 China's per capita GDP trend Figure 13 Chart 5 2012 above-scale industrial added value of monthly year-on-year growth rate of 14 Exhibit 6 2007-2012 15 Figure 7 2007, total fixed asset investment growth trends - 2012 total retail sales of consumer goods in China and the growth rate trend chart in Figure 16 82007-2012 urban residents per capita disposable income and growth trends Figure 17 Figure 9 2007-2012 17 Figure 102007-2012 net income of rural residents and growth trends China's total import and export growth trend chart in Figure 18 certification directory of organic vegetables 11 2012 20 Chart 12 2009-2012 China organic vegetable production trends Figure 37 Figure 13 organic vegetables regional structure 37 Figure 14 2009-2011 Northeast China organic vegetables production trend chart in Figure 38 North China organic vegetable production trend chart in Figure 38 15 2009-2011 16 2009-2011 East China organic vegetable production trends Figure 39 Figure 172009-2011 Love in organic vegetable production change trend Figure 39 chart 18 2009-2011 South China organic vegetable production trends Figure 40 Figure 19 2009-2011 Western Region organic vegetable production changes Chart 40 Chart 20 2009-2012 China organic vegetable market scale change trend Figure 41 Figure 212009-2012 China's organic vegetable consumption trend chart in Figure 41 22 2012 part of a supermarket organic vegetables price statistics 42 Figure 23 income the organic vegetable attention to buy organic vegetables 43 Exhibit 24 consumers of different ages survey 43 Exhibit 25 regions buy organic vegetables 44 Chart 26 consumers to buy organic vegetables brand awareness survey 45 Exhibit 27 organic vegetables consumer awareness channel survey 45 Exhibit 28, consumers often buy organic vegetables brand survey 46 Exhibit 29 consumers buy organic vegetables influencing factors 46 Figure 30 consumers do not buy organic vegetables influencing factors 47 Figure 31 organic vegetable industry consumer-level consumer concerns statistical selection of 48 Exhibit 32 organic vegetable purchase channels 49 Figure 33 a variety of marketing channels channels cost analysis 70 Chart 34 various marketing channels channels gross profit analysis 71 Chart 35 2006-2012 Edible vegetables and certain roots and tubers import quantity Statistics 77 Chart 36 2006-2012 edible vegetables, roots and tubers import quantity Chart 77 Chart 37 2006-2012 amount of imports of edible vegetables, roots and tubers Statistics 78 Chart 38 2006-2012 edible vegetables, roots and tubers amount of imports Chart 78 Chart 39 2011 Edible vegetables, roots and tubers source of imports 78 chart 40 2012, China's consumption of vegetables , roots and tubers source of imports 79 Chart 41 2006-2012 edible vegetables, roots and tubers export volume Statistics 79 Chart 42 edible vegetables, roots and tubers export volume trends 2006-2012 80 Chart 43 2006-2012 edible vegetables, roots and tubers amount of export statistics 80 chart 44 2006-2012 Edible vegetables and certain roots and tubers export value of Chart 81 Chart 45 central Fujian, Fujian Organic Food Co., Ltd. by products 85 Figure 46 central Fujian, Fujian Organic Food Co., Ltd. mainly economic indicators 85 Figure 47 Changsha Amano Organic Agriculture Development Co., Ltd., assets and liabilities statistics 87 chart 48 Changsha Amano Organic Agriculture Development Co., Ltd., revenue and profit statistics 87 Table 49 Changsha Amano Organic Agriculture Development Co., Ltd. The solvency Statistics 87 Figure 50 Changsha Amano Organic Agriculture Development Co., Ltd. profitability statistics 88 chart 51 Changsha Amano Organic Agriculture Development Co., Ltd., operational capability Statistics 88 Chart 52 fat city Luyuan Fruits and Vegetables Co., Ltd. assets and liabilities Statistics 89 Chart 53 fat city Luyuan Fruit and Vegetable Co. revenue and profit statistics chart 89 54 Fat city Luyuan Fruits and Vegetables Co., Ltd. solvency Statistics 90 Chart 55 fat city Luyuan Fruit and Vegetable Co., Ltd. profitability statistics Statistics 91 Figure 57 Shandong Wande earth Organic Food Co., assets and liabilities of Statistics 92 90 Chart 56 fat city Luyuan Fruit and Vegetable Co. operational capability Chart 58 Shandong Wande earth Organic Food Co., revenue and profit statistics 92 Chart the 59 Shandong Wande earth organic food Limited solvency Statistics 92 Chart 60 Shandong Wande earth organic food Co., profitability Statistics 93 Chart 61 Shandong Wande earth Organic Food Co., operational capabilities Statistics 93 Chart 62 Tai'an Taishan Asia Food Co., Ltd. assets and liabilities Statistics 94 Chart 63 Taishan Asia Food Co., Ltd. revenue and profit statistics 94 Figure 64 Taishan Asia Food Co., Ltd. solvency Statistics 95 Figure 65 Tai'an Green Dragon Organic Food Co., Ltd. profitability Statistics 95 Chart 66 the Thai An Lvlong organic food Limited operational capability Statistics 96 Exhibit 67 vegetable production advantages of the region 97 Chart 68 2013-2018 China organic vegetable output value of the projected trend 102 chart 692013-2018 China's total profit forecast of organic vegetables Chart 102 Chart 70 2013-2018 forecast trends of organic vegetable industry in China with total assets of 103 chart 712013-2018 organic vegetable production forecast trend graph 103 Chart 72 2013-2018 China organic vegetable consumption forecast trends 104 Chart 73 "12th Five-Year" period, China's economic and social development indicators 115 Figure 74 focus on customer management and corporate strategic planning 147