Number of the commercial real estate industry outlook for 2013-2018 planning and investment strategies forecast -, -, -, -, -, -, -. --------- Report (No) : 124442 Research Institute of the China Institute in supplier Keywords: commercial real estate Publication Date: May 2013 delivery: electronic version or EMS [Price]: [paper version]: 6500 yuan [electronic version : 6800 [bound volume]: 7000 yuan [Order by phone: 010-56188198 [green channel]: 15313583580 [QQ Consulting: 1,797,100,025,775,829,479 Contact: Gao Hong [Links]: http://www .hyzsyjy.com/report/124442.html (click to enter the body of the website) [Report Contents] Chapter Overview of the commercial real estate industry, real estate concept illustrates the characteristics of the real estate 29 1.1.1 Definition 29 1.1.2 Real Estate in 29 1.1 29 1.1 .3 natural form of real estate 31 1.1.4 Real Estate Class 33 1.2 real estate industry overview of the characteristics of the real estate industry of the main areas of the real estate industry of the definition of the real estate industry 34 1.2.2 34 1.2.3 34 1.2.1 35 1.2.4 the real estate industry the level status 35 1.3 real estate market analysis of the content and features of the real estate market analysis 37 1.3.1 37 1.3.2 real estate market analysis 37 1.3.3 Analysis of the real estate market features 41 1.3.4 real estate market analysis of the effectiveness of Route 42 1.4 44 1.4.4 43 1.4.3 43 1.4.2 43 1.4.1 Overview of commercial real estate commercial real estate is defined classification of commercial real estate commercial real estate mode of commercial real estate development scale grading 45 Real Estate industry overview 47 2.1 Overview of the development of the real estate industry 47 2.1.1 reform and opening up 30 years of the development of China's Real Estate Overview 47 2.1.2 China's real estate industry showed short-period Characteristics 70 2.1.3 China's real estate industry overall profit margin of more than 30% 71 2.1.4 China's real estate industry bubble Analysis of the development of China's real estate industry in 2009 73 2.2 2009 76 2.2.1 China's real estate industry operating conditions operating characteristics of the Chinese real estate market in 2009 76 2.2.2 79 2.2.3 2009 China's real estate industry hot Review 83 2.2.4 2009 years of domestic and international factors in the impact of China's real estate market analysis of the development of China's real estate industry in 2010 86 2.3 2010 91 2.3.1 China's real estate industry operating conditions 91 2.3.2 2010 the development of China's real estate market characteristics 93 2.3.3 2010 China's real estate market developments in 2010 97 2.3.4 China's real estate market hot review the development of China's real estate market in September 2011-2012 98 2.4 2011 99 2.4.1 China real estate market situation in 2011 99 2.4.2 China's real estate market features 101 - Review of the hot real estate market in China in 2011 2.4.3 102 2.4.4 2011 established the real estate market of China China's real estate market in January-September 2012 108 2.4.5 Operational Profiles 114 2.4.6 September 2012, the Government said the real estate regulation The policy will strengthen the implementation of the problems and test 121 2.5.1 121 2.5.2 China's real estate industry is facing crisis should pay attention to the problem of the real estate industry in China 122 2.5.3 China's real estate market supply and demand structure marked imbalance 123 2.5 120 2.5 China's real estate industry is facing. Chinese real estate rose too fast or will adversely affect the countermeasures and suggestions of China's real estate industry 123 2.6 126 2.6.1 China's real estate industry development countermeasures analysis 126 2.6.2 China's real estate market regulation should follow the path of the rule of law 130 2.6.3 real estate reform and market development measures 132 2.6.4 regulate the real estate industry in China tax administration measures 134 Chinese real estate industry needs the status quo of China's population 138 3.1 138 3.1.1 the size of the population and its demographic change 138 3.1.2 139 3.1.3 the quality status of the population 139 3.1.4 population distribution 141 3.2 Real Estate market demand situation analysis of the different needs of different real estate 143 3.2.1 148 3.2.3 143 3.2.2 China's real estate supply and demand ratio analysis of China's real estate market demand by four problems have constrained the urban demolition and renovation of 153 3.3.4 149 3.2.4 recent mid-term demand for real estate in China optimistic about the situation 150 3.3 of the main factors affecting the real estate consumer demand for a population of 150 3.3.1 150 3.3.2 urbanization factors 152 3.3.3 Revenue factors factors 154 3.3.5 Investment speculative element 154 Chapter Chinese commercial real estate development commercial real estate development in China 155 4.1 Overview 155 4.1.1 China's commercial real estate market development 156 4.1.3 China Business Review 155 4.1.2 affect commercial real estate development potential the development of the real estate industry financial environment 160 4.1.4 commercial real estate development in China 169 4.2.1 Review on the Operation of China's commercial real estate market in 2009, the development model of China's commercial real estate market began to transition 161 4.2 2009-2010 169 4.2.2 2009 China Commercial Real Estate segment dialysis characteristics of the development of China's commercial real estate market in 2010 170 4.2.3 172 4.2.4 2010 new situation of China's commercial real estate market analysis commercial real estate development in China 173 4.3 2011-2012 174 4.3.1 2011 commercial real estate growth in China reached a new high prosperity and development of the commercial real estate market in China 174 4.3.2 2011 4.3.3 2011 174 new features of the commercial real estate development in China 175 4.3.4 2011 commercial real estate industry a major event in China 175 4.3.5 the first half of 2012, China's commercial real estate market development trend 4.3.6 2012 178 commercial real estate market has entered a regulation perspective 180 4.4 Estate + commercial operating model to explore 181 4.4.1 Estate + Business "operating mode 181 4.4.2 pros and cons of real estate + Business a typical case of the operating mode 182 4.4.3 Estate + commercial operation mode mechanism of competitive advantage 184 4.5 Comparison of Chinese commercial real estate business strategy the 186 4.5.1 scattered sales, unified management a 186 4.5.2 scattered sales, each operating 186 4.5.3 sell the whole, the overall operating 187 4.5.4 The overall occupancy, the overall operating 187 4.5.5 scattered leased, each operating 188 4.6 China's commercial real estate challenges and problems 188 4.6.1 China's commercial real estate market of the four troubled 188 4.6 .2 the main factors restricting the development of commercial real estate in China 190 4.6.3 domestic commercial real estate project development challenges faced 191 4.6.4 China's commercial real estate industry's ills 192 4.7 Development Strategy of China's commercial real estate market analysis 199 4.7.1 Development Business the idea of ??development of China's commercial real estate industry of the real estate market measures 199 4.7.2 Analysis 201 4.7.3 China commercial real estate development strategy analysis 203 4.7.4 China's commercial real estate industry urgently innovation and growth mode 203 4.7.5 China's commercial real estate market policy 204 Chapter 5 recommended shops Retail Market Overview 206 5.1.1 retail market developments and changes in real estate market 206 5.1 206 5.1.2 retail real estate become a "gold mine" 206 5.1.3 rapid development of China's retail real estate reason 207 5.2 2009-2012 The retail market development 209 5.2.1 2009 domestic urban retail market ranking Chinese retail market analysis 209 5.2.2 2010 5.2.3 2011 210 Deal real estate boost retail market development 211 5.2.4 The 2011 retail market showing rapid warming new model 212 5.2.5 2012 China's retail market demand strong 213 5.3 major cities Retail Market Analysis 213 5.3.1 213 5.3.2 216 5.3.3 219 5.3.4 Guangzhou Shenzhen 220 5.4 property rights of space and related legal issues Investigation and Legal Analysis 223 5.4.1 the rise of the shops of property rights and development 223 5.4.2 Property Rights shops development status of the property rights of the plight of 224 5.4.3 shop business model perfect idea 232 5.4.4 property rights will continue to shop mode toward perfect 5.5 235 shops real estate investment analysis 237 5.5.3 5.5.1 235 shops unique six investment value 2011 235 5.5.2 investors are optimistic about the characteristics of the shops the shops investment trends and success factors 239 5.5.4 Retail personalized investment Form 240 5.5.5 seven types of shops, investment analysis and strategy 242 5.6 Retail investment risks and countermeasures 269 5.6.1 269 5.6.2 Investment Property Shop legal risks and countermeasures of investment shops Risk Analysis 275 5.6.3 Investment Subway shops need specific steps prudent to avoid the risk of shops 280 5.6.4 280 5.7 the 5.7.1 284 shops of the retail real estate problems faced by the market four major problems need to improve 284 5.7.2 the shops investment Sober thinking 285 5.7.3 Community investment shops should be noted that 287 Chapter office market problems 287 5.7.4 retail market suffered three major bottlenecks Chinese office market development 289 6.1 Overview 289 6.1.1 China office development history and types of review the development of the office market in China 289 6.1.2 2010 292 6.1. 2011 China office market development and good momentum for China office development investment profile 294 6.1.5 2011 office market overview the development of the office market in the first half of 2012 294 6.1.6 294 6.1.4 2011 295 6.2 2011 office subregional development profile in the market 296 6.2.1 North China, East China 296 6.2.2 297 6.2.3 298 6.2.4 central and western regions of the South China four major cities in China in the first half of 2011-2012 299 6.3 office market development 299 6.3.1 Model 308 6.4.2 Office of the marketing stage and means 299 6.3.2 302 6.3.3 Guangzhou 6.3.4 305 306 6.4 office in Shenzhen Marketing 308 6.4.1 changes in demand for office space office 312 6.4.3 Marketing Strategies 315 6.4.4 office entire sales tips Interpretation 317 6.5 office market investment should pay attention to the analysis 318 6.5.1 of investment office 318 6.5.2 small family office into the new darling of the investment 320 6.5.3 Investment offices in three major risks 322 6.6 office market development trends 322 6.6.1 office market in the future high-speed development 322 6.6.2 office products in the future development of several trends 326 6.6.3 China office segmentation direction of development of the industrial real estate market analysis 328 Chapter 7 330 7.1 China's industrial real estate market overview industrial real estate development features 330 7.1.1 industrial real estate into the new hot spot of the real estate development 330 7.1.2 331 7.1.3 layout of the country's industrial real estate as a whole shift four modes of industrial real estate development 333 7.1.4 Overview 335 7.1.5 China's industrial real estate National Policy Interpretation 337 7.1.6 2011 Real Estate Deal stimulate industrial real estate presents new face of the strong momentum of development of industrial real estate market in 2012 7.1.7 345 7.2 348 major cities in China industrial real estate developments 348 7.2.1 Shanghai 348 7.2.2 350 7.2.3 Beijing, Guangzhou, Wuhan City 353 7.2.4 355 7.2.5 357 7.2.6 Chengdu, Tianjin, Chongqing 359 7.2.7 362 7.3 China's industrial real estate investment value of the industrial real estate investment analysis 364 7.3.1 364 7.3 .2 China's industrial real estate investment situation analysis 365 7.3.3 Industrial real estate investment risks and recommendations 368 7.3.4 "micro-industry off the industrial real estate investment boom in industrial real estate financing channels REITS analysis 369 7.4 371 7.4.1 REITs financing advantages brief 371 7.4.2 REITs leading industrial real estate development trend of industrial real estate development is expected to benefit 373 7.4.3 REITs 374 7.4.4 REITs China is expected to become the main channel of industrial real estate financing 375 7.5 China's industrial real estate development prospects 379 7.5.1 macro-control real estate developers great appreciation of the value of 379 7.5.2 Industrial Real Estate 381 7.5.3 China's industrial real estate development trend analysis 382 Chapter VIII of the shopping center real estate market 383 8.1 shopping center real estate development Overview 383 8.1.1 China shopping center development course description shopping center development pattern 383 8.1.2 384 8.1.3 China shopping center development is characterized by resolution 387 8.1.5 385 8.1.4 under the New Deal developers troops on the commercial real estate investment and construction of the shopping center Mall of domestic cumulative investment of Statistics 389 8.1.6 China Mall from the development era of transition to the operational age 390 8.1.7 Development Research suburban shopping center Shopping Center Development Overview 401 8.2.1 401 8.2.2 404 8.2.6 Wuhan 408 8.2.7 Qingdao 409 8.2 393 8.2 part of the region .8 Yantai 409 8.2.9 Sanya 411 8.3 shopping center real estate investment positioning and strategy 412 8.3.1 positioning of the commercial real estate conditions 412 8.3.2 shopping center to promote industrial specialization of the road 415 8.3.3 Investment shopping center real estate Method 419 8.3.4 Mall Merchants Leasing Strategy Analysis 422 8.3.5 user-friendly design into a shopping center investment point of concern 427 8.4 Shopping development process to explore options and features of the shopping center development 429 8.4.1 429 8.4.2 research and demonstration financing and investment of the planning and design of the site selection and the selection of the project and Decision 430 8.4.4 431 8.4.5 432 8.4.6 430 8.4.3 434 8.5 invest in the development of shopping centers of decision-making Analysis 435 8.5.1 problem on the basis of the evolution of the process 435 8.5 .2 436 8.5.3 the developers should seriously understand the definition of symbiosis 440 8.6.1 440 8.6.3 Shopping Mall merchant relationships Conclusion 447 8.7 439 8.6 Shopping Mall merchants relationship of the consumer market demand analysis to resolve the fundamentals of the shopping center development decision-making the shopping center real estate problems and Strategic Analysis 447 8.7.1 shopping center development Problems 447 8.7.2 China shopping center development opportunities and strategies 450 8.7.3 shopping centers do need to have a long-term preparation 453 8.7.4 Analysis of second and third tier 455 Chapter IX of the city's shopping center development ideas commercial real estate market overall review 457 9.1.1 commercial real estate in 2007 highlights the four hot commercial real estate market in Beijing Review 457 9.1.2 2009 459 9.1 457 9.1 2007-2011 Beijing commercial real estate. 2010 Beijing commercial real estate development 462 9.1.4 2011 positive commercial real estate commercial real estate market as a whole to 465 9.2 2011 Beijing commercial real estate market dynamics real estate regulation 473 9.2.1 473 9.2.2 commercial real estate sales are booming 474 476 9.2.4 9.2.3 after a short wait-and-see period significant increase in the volume of commercial real estate commercial real estate upward trend is maintained until the end of 2012 477 9.3 the development of commercial real estate market situation and dynamics of the commercial real estate market in the first half of 2012 478 9.3.1 Transaction Overview 478 9.3.2 July 2012 Beijing commercial real estate market transactions Overview 485 9.3.3 September 2012 Beijing commercial real estate market dynamics in January-September 2012 486 9.3.4 Beijing's commercial real estate market continues to heat up 487 9.4 Beijing commercial real estate investment analysis commercial real estate in 2010 490 9.4.1 Foreign M & A sharp drop in the Beijing property market downturn of money into commercial real estate 490 9.4.3 2011 four high investment value of commercial real estate projects coming out in 2011 490 9.4.2 495 9.4.4 2012 Lize Business District of Beijing commercial real estate investment hot spot 496 9.4.5 commercial real estate investment in Beijing Raiders 498 9.4.6 Beijing retail investment need to guard against the three risk 500 9.5 Beijing commercial real estate problems faced and strategies 501 9.5.1 Beijing commercial real estate detached from the development and management 501 9.5.2 Beijing commercial real estate market rents polarization increase the sustainable development 502 9.5.3 505 9.5.4 of the problems faced by the Beijing commercial real estate commercial real estate urgent need professional operation 507 9.5.5 Beijing commercial real estate Beijing Commercial Real Estate Trends and Forecasts 509 9.6 511 9.6.1 Trend of commercial real estate and Forecast to 2012 511 9.6.2 Beijing commercial real estate supply forecast 514 9.6.3 along the track on high-end commercial the future Beijing commercial real estate market hot 514 9.6.4 Beijing real estate will be further developed 518 Chapter 10 Shanghai, the Yangtze River Delta regional economic integration under the commercial real estate, commercial real estate market 524 10.1 524 10.1.1 commercial real estate in the Yangtze River Delta development features 524 10.1.2 developers across the region to invest in commercial real estate into a trend in the Yangtze River Delta 525 10.1.3 commercial real estate in the Yangtze River Delta Problems the trend 528 10.2 527 10.1.4 commercial real estate development in the Yangtze River Delta, Shanghai commercial real estate market situation 2007 530 10.2.1 Shanghai commercial real estate and constantly improve the show a new layout 530 10.2.2 2009 Shanghai Commercial Real Estate Development Review 532 10.2.3 2010 Shanghai commercial real estate market is gradually warmed 534 10.2.4 2011 Shanghai commercial real estate market, the rapid development of the 538 10.2.5 the first half of 2012 Shanghai commercial real estate is relatively stable 538 10.2.6 September 2012 the introduction of commercial real estate credit limit new regulations the problems of the development of commercial real estate in Shanghai 539 10.3 541 541 10.3.2 10.3.1 the Shanghai Commercial real estate market imbalance between supply and demand of Shanghai's busiest section of the high-end commercial real estate hard to find a shop the 542 10.3.3 Shanghai commercial real estate structure 544 10.4 Commercial Real Estate Investment Analysis 545 10.4.1 2011 Shanghai commercial real estate investors pay close attention to the United Kingdom Grosvenor Investment the Shanghai Commercial real estate 545 10.4.3 by the World Expo in Shanghai commercial real estate investment in 2011 545 10.4.2 excess Grade A office space shortage The promising 2012 546 10.4.4 upgrade Shanghai commercial real estate investment risk 547 10.4.5 Shanghai commercial real estate investment in the four structural contradictions 548 10.5 the Shanghai Commercial Real Estate Outlook and Trends 550 10.5.1 Shanghai commercial real estate market outlook Trend 550 10.5. future direction of the development of the commercial real estate market into the focus of future development of Shanghai commercial real estate in the suburbs 551 10.5.3 551 10.5.4 Future Shanghai commercial real estate mainstream 552 Chapter Guangzhou commercial real estate market in the commercial real estate market in Guangzhou 555 11.1 Overview 555 11.1.1 the Guangzhou commercial real estate development process of the regional distribution and introduction of Guangzhou City Commercial real estate 555 11.1.2 564 11.1.3 the current state of development of the Guangzhou commercial real estate the Guangzhou commercial real estate market in 2009-2012 567 11.2 2009 Development 568 11.2.1 commercial real estate in Guangzhou significant events 568 11.2.2 2010 the Guangzhou commercial real estate market analysis 2010 571 11.2.3 Summary of significant events of the Guangzhou commercial real estate development of commercial real estate in Guangzhou in 2011 572 11.2.4 573 11.2.5 The development trend of the commercial real estate market in Guangzhou in 2012 574 11.3 the Guangzhou commercial real estate investment opportunities the 579 11.3.1 Guangzhou commercial real estate investment coincides with the timing of Guangzhou business has a higher ROI 2011 579 11.3.3 Guangzhou shop into a hot spot for investment in 2011 581 11.3.4 579 11.3.2 Guangzhou office investment polarized 583 11.3.5 2012 the Guangzhou commercial real estate investment continue to be subject to the the favored 586 11.4 the Guangzhou commercial real estate problems faced by and Countermeasures 587 11.4.1 lack of commercial real estate planning guide 587 11.4.2 supermarkets unattractive 589 11.4.3 with qualitative caused by low profit 589 11.4.4 find a new breakthrough 590 11.5 the Guangzhou commercial real estate development prospects the 591 11.5.1 Guangzhou commercial real estate market there is still much room for growth 591 11.5.2 Guangzhou commercial real estate market ushered in the development of new opportunities 592 11.5 .3 the future will continue to be a good period of development of commercial real estate in Guangzhou Guangzhou office market market prospects 592 11.5.4 593 twelfth chapter Shenzhen commercial real estate market 595 12.1 the Shenzhen Commercial Real Estate Market Overview 595 12.1.1 Shenzhen commercial real estate and key commercial projects Introduction 595 12.1.2 the Shenzhen Commercial Real Estate Development Status Summary 596 12.1.3 Analysis of the commercial real estate market in Shenzhen in 2010 up in spite of the commercial real estate market in Shenzhen in 2011 601 12.1.4 603 12.1.5 commercial real estate in the first half of 2012, Shenzhen Market Overview 604 12.2 the Shenzhen Commercial Real Estate Investment Analysis 605 12.2.1 Shenzhen commercial real estate investments with higher returns 605 12.2.2 The Shenzhen commercial real estate is still a large potential for investment 607 12.2.3 budget hotels into the new hot spot of Shenzhen Commercial Real Estate Investment 609 12.2.4 Shenzhen Business The Property Investment hidden danger 611 12.2.5 Shenzhen commercial real estate investment strategy 612 12.3 soft underbelly of commercial real estate in Shenzhen the 614 12.3.1 Shenzhen commercial real estate urgent the integration 614 12.3.2 Shenzhen Real Estate cultural marketing needs a more accurate market segments 616 12.3.3 Shenzhen Business real estate in need of mature planners 618 12.3.4 talent lack of checks on commercial real estate development in Shenzhen 621 12.4 Shenzhen prospects for the development of commercial real estate trends and broad development prospects of commercial real estate in Shenzhen 622 12.4.1 622 12.4.2 Shenzhen's commercial real estate market forecast for future growth 624 12.4.3 Shenzhen commercial real estate development trend analysis 625 Chapter 13 625 12.4.4 Shenzhen commercial real estate operations were three major trends in other major cities commercial real estate market in Chengdu 628 13.1 2009 628 13.1.1 the Chengdu Commercial Real Estate depth dialysis 2011 628 13.1.2 control policy driven by commercial real estate sales rose 629 13.1.3 2011, Chengdu Chengdu commercial real estate market is the rapid development of Chengdu commercial real estate market developments in the first half of 2012 632 13.1.4 634 13.1.5 main factors restricting the development of commercial real estate in Chengdu the 636 13.1.6 Chengdu Business three real estate investment hotspot business circles 638 13.1.7 direction of the development of commercial real estate in Chengdu the 642 13.1.8 Chengdu commercial real estate future trends 645 13.2 2010 646 13.2.1 Wuhan Wuhan commercial real estate market in the explosive growth of 646 13.2.2 Wuhan Business real estate was a good development trend of the commercial real estate market in Wuhan in 2011 648 13.2.3 collective heating up 650 13.2.4 the first half of 2012, the Wuhan commercial real estate market overview the 652 13.2.5 Wuhan commercial real estate "fire" instead of "hot" Cause Analysis 655 13.2 the .6 Wuhan commercial real estate development bottlenecks and recommendations the 656 13.2.7 Wuhan commercial real estate facing new opportunities 658 13.3 Dalian the 660 13.3.1 Dalian commercial real estate development course 660 13.3.2 2011 Dalian commercial real estate usher in a golden period of development 660 13.3.3 2012 Dalian commercial real estate market is clearly heating up a 661 13.3.4 Dalian community business "focus" 662 13.3.5 Dalian commercial real estate to the concept of sustainable face of "overheating" 662 13.3.6 attractive commercial real estate prospects in Dalian Hangzhou 666 13.4 666 13.4.1 commercial real estate operations in Hangzhou 2007 Review 670 13.4.3 2009 commercial real estate market in Hangzhou Hangzhou's commercial real estate market malaise 671 13.4.4 2010 the Hangzhou commercial real estate victory all the way "Model 666 13.4.2 672 13.4.5 2011 The Hangzhou commercial real estate Zaixian the investment boom 677 13.4.6 2012 the Hangzhou commercial real estate market development trend the 680 13.4.7 Hangzhou commercial real estate urgent need to diversify 681 Chapter 14 key enterprises analysis Vanke Co., Ltd. 683 14.1 683 14.1. 1 About 683 14.1.2 January to December 2010 Vanke operating conditions 685 14.1.3 January to December 2011, Vanke operating conditions Vanke operations in January-September 2012 686 14.1.4 Analysis 688 14.2 Golden (Group ) Co., Ltd. 688 14.2.1 Introduction 688 14.2.2 January to December 2010 the Golden Group operating conditions analysis the Golden Group Analysis of operating results in January-December 2011 689 14.2.3 690 14.2.4 2012 January to September The Golden Group operating conditions 692 14.3 Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. 693 14.3.1 Company Overview 693 14.3.2 January to December 2010 Lujiazui Analysis of operating results from January to December 2011, 694 14.3.3 Lujiazui Analysis of operating results Lujiazui in January-September 2012 695 14.3.4 Analysis of operating 697 696 14.4 Guangzhou Pearl River Industrial Development Co., Ltd. 697 14.4.1 Company Profile 14.4.2 Pearl River Industrial Analysis of operating results of January-December 2010 699 14.4.3 2011 January-December operating conditions of the Pearl River Industrial Analysis 700 14.4.4 2012 January-September operating conditions of the Pearl River Industrial Analysis 702 14.5 Tianjin Real Estate Development (Group) Co., Ltd. 703 14.5.1 Introduction 703 14.5.2 2010 - December Kaaba operating conditions 704 14.5.3 January to December 2011, the development of the Kaaba operating conditions Comparative Analysis 707 14.6 14.6 707 listed companies financial analysis of the development of the Kaaba in January-September 2012 705 14.5.4 Analysis of operating results. 1 Profitability Analysis 707 14.6.2 Growth Analysis 708 14.6.3 Operating capacity analysis 14.6.4 Solvency 708 709 CHAPTER 15 the competitive landscape of the commercial real estate 710 15.1 China's real estate industry competition pattern 710 15.1.1 Real Estate Competition Pattern and mode 710 15.1.2 housing industry a competitive advantage leveraging the financing platform 711 15.1.3 Chinese real estate market to competition from brands 712 15.1.4 the real estate market in the low-cost competitive strategy 714 15.1.5. carbon technology will become the new competitiveness in the real estate industry competitive analysis competitive situation of China's commercial real estate market in 719 15.2.1 719 15.2.2 competition in the commercial real estate market a comprehensive upgrade of a competitive 720 15.2.3 commercial real estate risk highlights 722 718 15.2 China's commercial real estate 15.2.4 commercial real estate competition risks faced by major cities in China commercial real estate competition 723 15.3 727 15.3.1 Jinan 727 15.3.2 Tianjin, Chengdu 728 15.3.3 732 15.3.4 Hefei 733 15.3.5 Xiamen 734 sixteenth chapter commercial real estate financing of the financing of the real estate industry in China 738 16.1 Overview 738 16.1.1 Analysis of real estate financing channels 738 16.1.2 Real Estate Financing Pattern Analysis 759 16.1.4 743 16.1.3 listed real estate companies in corporate bonds to raise funds Trust direct financing of innovative real estate model 760 16.1.5 Real Estate Financing under the macro-control policies turning listed real estate capital market financing comparison 764 16.2 766 16.2.1 Capital market financing capital market financing structure comparison 766 16.2.2 Analysis 771 16.2.3 After comparing concluded 774 16.3 China's commercial real estate financing meaning of commercial real estate financing 774 16.3.1 774 16.3.2 commercial real estate financing channels of diversified commercial real estate financing process 776 16.3.3 784 16.3.4 commercial real estate market China's commercial real estate financing more difficult financing platform 16.3.5 2012 787 793 16.4 Commercial mortgage-backed securities (CMBS) analysis of the emergence and development of the 795 16.4.1 CMBS the 795 16.4.2 CMBS advantage 796 16.4.3 CMBS risk 797 16.4.4 CMBS effective way in the development of China Chinese commercial real estate financing difficulties and countermeasures 797 16.5 799 16.5.1 the inherent characteristics of the commercial real estate 799 16.5.2 reality of the plight of the commercial real estate financing 799 16.5.3 overcome difficulties six 809 CHAPTER 17 800 16.5.4 commercial real estate financing fund pending the promotion of China's commercial real estate investment analysis 811 17.1 real estate investment opportunity space factor analysis the 811 17.1.1 factor 811 17.1.2 811 17.1.3 life cycle factor 812 17.2 Real Estate industry investment properties 820 820 17.2.2 17.2.1 periodic correlation 821 17.2.3 822 17.2.4 regional policy sensitivity 823 17.3 investment in China's real estate industry status quo 823 17.3.1 investment in real estate development in China accounted for nearly 10% of GDP 2009 823 17.3.2 Overview 825 17.3.3 2010, China's real estate investment, real estate investment market ranked first in the world 826 17.3.4 2011 China real estate investment overall rapid growth of China Real Estate 2011 827 17.3.5 attract investment still among the world's first real estate investment remained high boom 830 17.4 investment in commercial real estate market situation in January-September 2012 829 17.3.6 Analysis 831 17.4.1 2011 commercial real estate market as the market regulation beneficiaries 831 17.4.2 2012 New Deal regulation at the beginning of the commercial real estate investment value once again raise sustained by the favorable policies the 834 17.4.4 commercial real estate market investment risk can not be ignored 835 17.4.5 foreign investors are optimistic about business opportunities in small and medium-sized cities in China commercial real estate 836 17.5 833 17.4.3 commercial real estate market in 2012 Chinese commercial real estate investment hot spot analysis 838 17.5.1 China's commercial real estate investment direction 838 17.5.2 Second, third tier cities in the commercial real estate market bears> 838 17.5.3 optimistic about the investment potential of the industrial real estate market 840 17.5.4 leisure in commercial real estate to become the new darling of the investment 841 17.5.5 advantages of office is the most appropriate investment direction 843 17.6 four major commercial real estate investment analysis 843 17.6.2 843 17.6.1 Mall Community Business theme stores 844 17.6.3 845 17.6.4 Commercial Street 845 17.7 Business real estate investment strategy 846 17.7.1 domestic commercial real estate investment operations analysis 846 17.7.2 domestic commercial real estate investment should be alert to the misunderstanding 850 17.7.3 commercial real estate investment need to grasp the key 852 17.7.4 invest in commercial real estate is important to remember the five issues 855 17.7.5 retail investment policy provisions the legal risk of the risk of investment in the real estate industry 857 17.8 857 17.8.1 real estate investment business risk 857 17.8.2 Real Estate Investment 860 17.8.3 relating to real estate development the whole process of the law 865 17.8.4 the development of China's real estate industry forecast the overall situation and trends in the real estate investment risk 871 CHAPTER 18 Commercial Real Estate Trends 873 18.1 873 18.1.1 China's real estate market will gradually into the rational development 873 18.1.2 2012 China's real estate industry or transition 876 18.1.3 "Twelve Five" China's real estate trends 877 18.1.4 Medium-and long-term development of China's real estate market outlook 879 18.2 Commercial Real Estate Trends 879 18.2.1 China's commercial real estate market outlook 879 18.2.2 forecast Chinese commercial real estate investment scale in 2012-2016 881 18.2.3 882 18.2.4 future transformation of commercial real estate to the city complex features 882 18.2.5 Future development of China's commercial real estate and commercial real estate market trends 883 18.3 China's commercial real estate development, the challenges facing toward business development model to hold 884 18.3.1 shift changes in both function and image 884 18.3.2 885 18.3.3 specialization transformation of the industrial chain 886 Appendix 887 Appendix I: China of Urban Real Estate Administration Law of the People's Republic of 887 APPENDIX II: tender auction listing to sell state-owned construction land use rights provisions 901 Appendix III: an agreement to sell state-owned land use rights provisions 908 Appendix IV: Land Administration Law of the People's Republic of China 912 Appendix V: Bank of China real estate development loans Management (tentative) 931 Appendix VI: "the State Council on the promotion of stable and healthy development of the real estate market" (2011.1) 938 Appendix VII: "the State Council on resolutely curb housing prices in some city of the notice" (2011.4) 942 Appendix VIII : 2012 Real Estate New Deal regulation - "the new national eight 946 tables and charts Chart 1 2012 quarter real estate development investment and growth 115 Figure 2 quarter 2012 real estate development companies real estate new construction area of ??growth 116 Exhibit 3 2009 - 2012 each quarter real estate sales area and growth 117 Figure 4 2012 each month new commercial housing price index Change Change 117 chart 52012 real estate indicators and 2012 projections 118 chart developers - specific information - population - 159 Figure 7, the relationship between the frequency of the transactions completion of the national office and commercial space business development of key indicators in 2012 178 217 Figure 9 Chengdu chart 82012 shops in Shanghai and the new disc notice the pattern of industrial real estate property analysis 357 Chart 10 2006-2012 China commercial real estate listed company's total assets profitability and growth 707 Table 11 2006-2012 12 2006-2012 Turnover of current assets and growth in commercial real estate listed companies in China China's commercial real estate listed companies total asset turnover 708 chart 708 chart 13 2006 -2012 asset-liability ratio and the growth of the commercial real estate listed companies in China 709 Figure 14 the advantages and disadvantages of private equity funds 785 Chart 15 IPO strengths and weaknesses 786 Figure 16 major domestic real estate investment funds the following table: 802 Figure 17 2009 China Real Estate Development Investment 825 List of tables form a nearly four-year Vanke Co., Ltd. asset-liability ratio changes 685 form 686 form nearly four years, nearly four years Vanke Co., Ltd. equity ratio changes Vanke Co., Ltd. fixed assets turnover times 686 Form 687 form of nearly 4 years, 4 Vanke Co., Ltd. current assets turnover changes Vanke Co., Ltd. sales profit rate of change of the number of changes of total asset turnover of nearly 4 years Vanke Co., Ltd. 687 Table 6 for nearly four years 688 form nearly annuity (Group) Co., Ltd. asset-liability ratio changes 689 form nearly annuity (Group) Co., Ltd. equity ratio changes 690 form nearly 4 annuity (Group) Co., Ltd. fixed asset turnover Form 691 691 10 4 annuity (the Group) Co., Ltd. current assets turnover changes form 692 Form 12 4 11 4 of annuity (Group) Co., Ltd. Total asset turnover frequency changes annuity (the Group) Co., Ltd. sales profit rate changes 692 Form 694 Form 13 for nearly four years Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. asset-liability ratio changes nearly 4 years, 14 Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. equity ratio changes 694 Form 15 for nearly four years, the number of fixed asset turnover of the Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. 695 form changes in current assets turnover of nearly 4 years, 16 Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. 695 Form 17 for nearly four years Shanghai Lujiazui Finance and Trade Zone Development Co., Ltd. Turnover of total assets changes 696 Table 18 nearly four years Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. sales profit rate changes 696 form changes in the asset-liability ratio of nearly 4 years 19 Guangzhou Pearl River Industrial Development Co., Ltd. 699 form changes in the Guangzhou Pearl River Industrial Development Co., Ltd. equity ratio of nearly 4 years, 20 700 Form 700 Form 22 for nearly four years, 21 for nearly four years, Guangzhou Pearl River Industrial Development Co., Ltd. fixed assets turnover times, Guangzhou Pearl River Industrial Development Co., Ltd. Current assets turnover number of changes 701 23 nearly four years of Guangzhou Pearl River Industrial Development Co., Ltd. Total asset turnover frequency changes form 701 form 702 Form 25 for nearly four years, nearly 4 years 24 Guangzhou Pearl River Industrial Development Co., Ltd. sales profit rate changes Tianjin Real Estate Development (Group) Co., Ltd. asset-liability ratio changes 704 Table 26 for nearly four years, Tianjin Real Estate Development (Group) Co., Ltd. equity ratio changes 704 Form 27 for nearly four years, Tianjin Real Estate Development (Group) Co., Ltd. Fixed Assets Turnover frequency 705 Table 28 for nearly four years, Tianjin Real Estate Development (Group) Co., Ltd. Current assets turnover frequency change 706 Form 29 for nearly four years, Tianjin Real Estate Development (Group) Co., Ltd. Total asset turnover number of changes in 706 form nearly 30 4 Tianjin Real Estate Development (Group) Co., Ltd. sales profit rate changes 707